About - Digital Marketing

The University’s postgraduate digital marketing programmes offer full time and part-time students the opportunity to gain specialist qualifications in an exciting (and growing) industry sector with clear skills gaps. The following survey results published in Marketing Week earlier this year clearly shows key areas of growth:

Source: Marketing Week, February 2014. http://www.marketingweek.co.uk/analysis/salary-survey-2014
Source: Marketing Week, February 2014. http://www.marketingweek.co.uk/analysis/salary-survey-2014
The web as I envisaged it – we have not seen it yet. The future is still so much bigger than the past.
Tim Berners-Lee, developer of the World Wide Web

A study by O2 last year suggested that around 745,000 more workers would be needed in the industry to meet demand by 2017, while the Science Council estimates that the ICT workforce will grow by 39 per cent by 2030 (source: http://www.theidm.com/resources/daily-newsfeed/britain-faces-growing-digital-skills-gap)

A recent survey published in Marketing Week revealed that marketers with a postgraduate degree earned 15 per cent more than their peers. In order to address the digital marketing skills gap, employers have recognised that training marketers in digital marketing skills is a key area of investment.



Key Course Benefits:

  • Accredited by the Institute of Digital & Direct Marketing (IDM) – all students will automatically become members and have the option to take an exam and gain an additional professional qualification (IDM  Certificate in Digital Marketing)
  • The programmes have been designed in consultation with industry experts, such as Adrian Lomas, MD of Blue Leaf, who has been recognised as a leading key player in digital marketing (source: http://www.thedrum.com/digerati)
  • The programmes are delivered in timetabled two day blocks (with continuous online support), enabling professionals in full time employment  the ability to gain specialist qualifications for career progression
  • 100% assignment based; every submission links to a ‘real world’ case study, so that students can apply their learning to an industry scenario (which might be implemented at work or help build an employment portfolio)
  • The courses are delivered by industry experts on the University’s Warrington campus, which has easy access to the main motorway networks and on site parking.