Dr Chris Hart

Senior Lecturer in Advertising

Chris was awarded his doctorate in advertising and linguistics in 1993. He has held posts at several UK universities and has been involved in national and international research projects.


Chris is an experienced doctorate and masters supervisor. He has made contributions to the UKGrad network and publications, the most recent being a chapter in The Postgraduate's Companion, edited by Gerard Hall and Jo Longman (Sage: 2008).


In December 2011 Chris and colleagues presented findings from a market survey of historic vehicle businesses in the UK to invited guests at the House of Lords (2011). 

In 2006 he was research director and co-project manager, with a pan-European study of social capital amongst a community of interest. Funded by Mercedes Benz, BMW, VW and the Federation International Vehicles Ancients (FIVA) this involved over 800,000 respondents in 12 countries (http://fbhvc.co.uk/research/).

Published work

Having written several books on a wide range of topics and skills, including literature reviewing, masters research:

  • Talcott Parsons and the Chicago School of Sociology,
  • Englishness and identity, current research activities include,
  • analysis of the landmark MacIntosh commercial 1984 sponsored by Apple Computers Inc.
  • and advertising as information, an Ethnomethodological study of advertising as information


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