Julie Marshall

Senior Lecturer, Marketing

Qualifications

BA (Hons)

MSc

PGCE

Overview

Having worked as a Senior Lecturer in Marketing at Chester since 2001, her teaching has ranged from leading marketing modules across all Undergraduate levels and Postgraduate. Currently Julie has lead Undergraduate modules in International Marketing, Strategic Marketing Management and in Marketing to Events and Tourism students.

 
Current research interests lie in Experiential Marketing both within the undergraduate student context and also within a tourism context; Teaching and Learning pedagogies and also in student retention and success.
 
Before coming to Chester Julie worked in Australia, as a Marketing Consultant in Perth, WA., as well as being a Course Designer for the Australian Institute of Marketing. She also worked a brief spell for Virgin Mobile in Sydney, with their marketing staff. Prior to this she worked for a short period as a Scuba Diving volunteer with Coral Cay conservation in
Honduras, Central America.
 
Prior to this she lectured for 5 years in the Retail and Marketing Department at Manchester Metropolitan University. This included leading some commercial programmes for a number of larger retail organisations, and acting as Academic Convenor on a Retail Pay and Personnel Group, comprised of about 20 major retailers. I am married with a young son.

• Academic interests: The unethical aspects of marketing; the marketing of services; cultural impacts on international marketing.

• General Interests: digital photography & image manipulation; piano; swimming; walking the dog!

Teaching

Undergraduate

• Level 4 Tourism and Event Management undergraduates – Marketing for the Visitor Economy

• Level 6 Undergraduates from Department of Marketing, Tourism & Events Management – International & Global Marketing

• Final Year Undergraduate Dissertation Supervision

Research

Previously

Management of the physical environment within services marketing; Retail marketing (including car boot sales; UK book retailing; public house retailing & marketing);

Current

Cultural impacts on international marketing, Unethical aspects of marketing, Services Marketing

Published work

Date of Publication Title Nature of Publication
 1999 Spatial and temporal dimensions of entrepreneurial activity in UK bookselling’ Journal of Enterprising Culture
 1995 Customers as oral participants in a service setting Journal of Services Marketing
1994 Oral participation of customers in a retail setting: an empirical study Proceedings of 3rd International Research Seminar in Service Management