Jane Martin

Programme Leader for Marketing Management

Qualifications

  • PGCE Adult and Higher Education
  • PGDip Marketing - CIM
  • MBA
  • BSc (Hons) Organisation and Management Studies
  • Currently studying DBA

Overview

Jane has been a lecturer in marketing full and part time for over 20 years. Prior to joining the University of Chester, she worked in commercial and industrial marketing. During her time at Chester she has delivered a wide range of marketing modules and has led the Marketing programme since its inception.
 
She is fully CIM qualified and has been member of the Chartered Institute of Marketing throughout her marketing career.
 
Jane’s research interests lie mainly in the area of branding as well as student retention and success.
 
Her most memorable teaching experience to date has been teaching Marketing Principles to Chinese students at Wuhan University, Hubei, China.

Memberships

CIM

Teaching

Undergraduate

Programme Leader for Marketing Management

Main modules – Marketing Principles, Direct and Relationship Marketing, International and global marketing