Stuart Paul

Senior Lecturer in Marketing

Overview

Background

I spent a number of years in industry before developing my career in education since which I have thoroughly enjoyed over 20 years’ teaching experience. My focus has been teaching marketing at both undergraduate and post graduate level and I am currently undertaking research in corporate branding and B2B marketing.

Roles and Responsibilities

I am joint programme leader on the undergraduate marketing programme, and the University of Chester business link coordinator for a number of UK Institutions.

Current Work

Also I teach a number of marketing modules on the undergraduate programmes and MSc. Management and I am involved in the work based learning placements. 

Memberships

CIM, HEA.

Informal Interests

Cycling, sailing,  football.

Teaching

Undergraduate

I currently lead  the modules on Marketing Research, Marketing Planning in Action, Contemporary marketing communications

Research

Research interests

  • Corporate Branding
  • Corporate Reputation Management
  • B2B Marketing
  • Corporate Social Responsibility
  • Marketing Communications through web based channels
  • Service Marketing

Future Research

  • The role and use of the corporate brand ina B2B context

Published work

Selected Publications

Measuring Quality of Service In The Provision Of Part Time Business Studies Courses: A Student Perspective.