Terry Smith

Senior Lecturer in Marketing

Qualifications

BA, MA, M Prof, CIM PG Dip, Cert Ed.,

Overview

Terry Smith profile image

19 yrs as Marketing practitioner working in various senior roles in B2B sector. Part a marketing team that won a prestigious CIM award for innovation in B2B marketing.

Has taught marketing for over 20 years with nearly 11 being at Chester.

Is a prodigious writer with published papers & chapters on various marketing topics and is the author of Marketing Communications: A Brand Narrative Approach published by John Wiley, all carefully integrated into his teaching.

Still classes himself as an enthusiastic student of marketing. The research for his PhD focuses on marketing theory and marketing practice.

Memberships:

  •     Chartered Institute of Marketing                 Post Graduate Membership
  •     Academy of Marketing                                Academic Membership
  •     ELMAR AMA Academic Community             Academic Membership
  •     Wiley Official Author Website Database      Selected author membership
  •     European Journal of Marketing                   Peer Reviewer
  •     John Wiley &Sons                                        Peer Reviewer
  •     Kogan Page                                                Peer Reviewer

Teaching

Has taught across the full marketing spectrum both for HEIs and the Chartered Institute of Marketing with specialisms being Marketing Communications, Buyer Behaviour and Service Marketing.

Undergraduate

  • Marketing Communications
  • Buyer Behaviour
  • Service Marketing
  • Strategic Marketing Management
  • Various Marketing options.

Postgraduate

  • MA Marketing and PR Degree - Communicating Consumer Dynamics

Research

In general, the ‘meaning of marketing’ has been a constant thread although the specific area of research for his PhD is marketing theory and marketing practice. His work, focusing on the transfer of marketing knowledge “from context to text”, analyses the interrelated epistemes of marketing theory and marketing practice and examines research-informed practice and practice-informed theory.

Published work

Books:

January
2010
John Wiley & Sons Text book: Marketing Communications: A Brand Narrative Approach
(1st edition) 606pp    
Website: marketing-comms.com
Website: John Wiley Authors Database

Papers:

April 2011 The Marketing Review Journal. Spring edition ‘Brand salience not science: a narrative approach to achieving brand longevity’.
Jan 2008 The Marketing Review Journal. Winter edition ‘The existential consumption paradox: an exploration into the meaning of marketing’.

Conference Presentations:

May 2011

Franco-British Research Seminar

IDRAC Lyon

‘The Meaning of Consumption: the Consumption of Meaning’
Paper presented and published in conference proceedings
July 2011

Academy of Marketing Conference,

Liverpool University

‘The Social-Dominant Logic of Marketing Communications: déja vu or vuja dé?’
  Paper presented and published in conference proceedings
July 2010

Academy of Marketing Conference,

Coventry University

‘Brand salience not science: a narrative approach to achieving brand longevity’

Paper presented and published in conference proceedings

July 2010

Academy of Marketing Conference,

Coventry University

‘Content, conversation, communality, connectivity: the new brand communications’

Abstract accepted not presented

Sept
2009

Academy of Marketing Conference

SIG Brand Colloquium

Clare College, Cambridge.

‘Oh what a tangled web we weave: the paradoxical paradigm of permissive pervasiveness’

Paper presented and published in conference proceedings

July
2009

Academy of Marketing Conference

Leeds Metropolitan University.

‘Oh what a tangled web we weave: the paradoxical paradigm of permissive pervasiveness’

Paper presented and published in conference proceedings

July
2007

Academy of Marketing Conference

Kingston Business School, Royal Holloway

‘The Marketing of Meaning: an investigation into symbolic consumption’

Paper presented and published in conference proceedings

June
2010

Research Colloquium

University of Chester

‘Principles, practice and praxis: a narrative approach to pedagogy

Paper presented

May
2010

Staff Conference

University of Chester

‘Concepts and contexts: a narrative approach to pedagogy’

Paper presented

May
2009

Staff Conference

University of Chester

 

Zen and the Art of Marketing Communications’

Paper presented

April
2010

Academy of Marketing Conference Brand Colloquium

ESADE, Barcelona

‘Content, conversation, communality, connectivity: the new brand communications’

Paper accepted but not presented

April 2010 

Academy of Marketing Conference Brand Colloquium
ESADE, Barcelona

‘‘Brand salience not science: a brand narrative approach to brand longevity’

Paper accepted but not presented

PUBLISHED WORK

 

Smith, T., Williams, T., Lowe, S., Rod, M. and Hwang, K. (2015). Context into text into context: marketing practice into theory; marketing theory into practice, Journal of Marketing Intelligence and Planning, 33 (7), pp.1027-45

Smith, T., (2015). Employee engagement through effective communications, (Chapter 5, pp.). In Stokes, P. et al, (2016). (Eds.). Organisational Management, Kogan Page.

Smith, T., (2011). Brand salience not brand science: a brand narrative approach to sustaining brand longevity, The Marketing Review, 11(1), 25-40

Dahlen, M., Lange, F. and Smith, T., (2010). Marketing Communications: A Brand Narrative Approach, Chichester: John Wiley & Sons

Smith, T., (2007). The existential consumption paradox: an exploration of meaning in marketing, The Marketing Review, 7(4), 325-341

Smith, T., (2015). The Meaning of Consumption, (Chapter 10, pp.202-224). In Kaufmann, R. H., Panni, M.F.A.K., (2007) (Eds.). Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices, IGI Global Publications