Dr Wilhelm Loibl

Senior Lecturer in Digital Marketing

I am a lecturer in digital marketing, with a keen interest mobile and web marketing as well as in Web programming, Web mining, Semantic Web applications and the Internet of Things.

Qualifications

Doctor in Social and Economic Sciences (awarded by Vienna University of Economics and Business)

Magister (Master) in Business Administration (awarded by Vienna University of Economics and Business)

Magister (Master) in Business Education (awarded by Vienna University of Economics and Business)

Overview

 

 

Teaching

Memberships

Austrian Computer Society (ÖCG)

European Marketing Academy (EMAC)

Teaching

Contemporary Issues in Marketing

Digital Business Environment

International & Global Marketing

Research

Semantic Web applications for marketing

Tourism IT

Web Mining for Tourism & Marketing

Published work

In Conference Proceedings:

2013

Loibl, Wilhelm, Schneider, Anke. 2013. Usage Patterns of Semantic Web Formats on Austrian Websites. In Lost in Translation. Marketing in an Interconnected World, Hrsg. EMAC2013, 1-5. Istanbul: EMAC. (Details)

2012

Loibl, Wilhelm, Tüz, Dora. 2012. A Methodology for Building Microformats. In ENTER 2012 Conference Proceedings, Hrsg. Matthias Fuchs, Francesco Ricci, Lorenzo Cantoni, 108-119. Wien, New York: Springer. (Details)

2011

Loibl, Wilhelm. 2011. An Overview of the Use of Semantic Markup on Tourism Websites in Austria. In Creativity and Innovation in Tourism, Hrsg. Frochot, I. and Swarbrooke, J., 99-99 Archamps: (Details)

2011

Loibl, Wilhelm, Tüz, Dora. 2011. Proposition of microformats for semantically enriching online event calendars. In Sustainability and quality of life in tourism: Tasks for consumer, industry, policy and academia, Hrsg. Guntoro, G., Huan, T.-C., Lee, S., Mena, M.:, Thongma, W. and Zins, A.H., 99-99. Chiang Mai: (Details)

 

Conference Presentation:

2013

Srdan, Piljic, Loibl, Wilhelm. 2013. Semantic Schedules for Dynamic Route Planning. ENTER, Innsbruck, Österreich, 22.01-25.01. (Details)

2013

Loibl, Wilhelm. 2013. Where Is The Semantic Web? - An Overview of the Use of Embeddable Semantics in Austria. ENTER, Innsbruck, Österreich, 22.01-25.01. (Details)

2013

Loibl, Wilhelm, Schneider, Anke. 2013. Usage Patterns of Semantic Web Formats on Austrian Websites. EMAC, Istanbul, Türkei, 4.6.-7.6.. (Details)

2012

Loibl, Wilhelm. 2012. Proposition of Microformats for Semantically Enriching Gastronomy Websites. GWTTRA 2012 Conference, Portland, Vereinigte Staaten/USA, 19.04.-21.04.. (Details)

2012

Loibl, Wilhelm, Tüz, Dora. 2012. A Methodology for Building Microformats. ENTER, Helsingborg, Schweden, 24. 1. - 27. 1.. (Details)

2011

Loibl, Wilhelm. 2011. An Overview of the Use of Semantic Markup on Tourism Websites in Austria. TTRA Europe, Archamps, Frankreich, 11.04-13.04. (Details)

2011

Loibl, Wilhelm, Tüz, Dora. 2011. Proposition of microformats for semantically enriching online event calendars. CPTHL & ICSTM Joint Conference, Chiang Mai, Thailand, 24.05-27.05. (Details)