Guest Lecturers continue to enhance the MTEM curriculum

MTEM continues to attract key names from the region to speak to students Marketing, Tourism and Events students. Practitioner input is so important to the curriculum as it both enriches and enhances the student’s experience.

Philip Evans of Visit England (left) with students Georgia Surridge and Krystal Twigger, and lecturer Colin Potts.
Philip Evans of Visit England (left) with students Georgia Surridge and Krystal Twigger, and lecturer Colin Potts.
Phil visited the Business School to explain how VisitEngland’s ten year plan to improve tourism and create an extra £50 billion expenditure and 250,000 jobs was developed and how successful it is proving.
Philip Evans, Head of Strategy at Visit England

In the spring term Chris Brown the Chief Executive of Marketing Cheshire came to give a talk on how Cheshire is marketed to a group of Level 6 Events Management students. The students found the talk of real interest and of real benefit as they could see how a local authority puts together its strategy on marketing the local area. Chris has a regular
guest slot on our lecture programme and continues to be well received by both staff and students.

Other speakers that MTEM have also had this year include Rita Waters CEO of Chester Renaissance who spoke to the students about the regeneration of Chester, CWAC’s One City Plan and the image and marketing of Chester as a visitor destination. Another speaker was Tracey Birch from Groundwork Cheshire spoke about why and how organisations in Cheshire (particularly in the tourism/hospitality sector) implement sustainable practices into their strategies and operations.

Alison Kelly, Place Marketing Manager, Cheshire West & Chester Council, presented on developing Chester’s Christmas Campaign and means /issues of engaging with small businesses in this. 18th January Izzy Grey, Freelance Marketing & Hospitality Consultant, presented on developing a brand and launching a new business, The Chester Fields pub & restaurant, which opened in November 2011.

Sam Jackson, the owner of Chester Beer & Wine, discussed issues and lessons she has learnt developing and marketing her micro business. Chester Beer & Wine has operated for seven years during which it has won the National Independent Beer Retailer of the Year Award twice. Philip Evans, Head of Strategy at Visit England, gave a presentation on developing England’s tourism strategy. This was particularly pertinent as it is took place just before a very important time for English Tourism with the Queen’s Diamond Jubilee and London 2012.

“The tourism and events industries are growing and they need people like you” was the encouraging message given to students by Phil Evans, Head of Strategy at the national tourist board, VisitEngland, during a guest lecture. Phil visited the Business School to explain how Visit England’s ten year plan to improve tourism and create an extra £50 billion expenditure and 250,000 jobs was developed and how successful it is proving. The plan includes making the most of the Olympics, the Queen’s Diamond Jubilee and the various major international sporting events taking place here in the next decade. Visit England’s work also includes the current TV ad aiming to encourage us all to holiday in the UK this year.

He explained that so far, despite the recession, the plan is delivering the 5% per annum tourism growth necessary for its ambitious targets to be achieved. He also argued that despite media speculation to the contrary VisitEngland is confident that the London Olympics will deliver a boost to the visitor economy both during the event and in the years to come as the publicity benefits are felt of 20,000 international journalists having been in the country for the Games.

“Phil helped students appreciate that the lessons they learn in the classroom are helping them deliver the skills and knowledge that they will use in the workplace” said tourism lecturer Colin Potts who arranged the visit. “80% of the Business School’s tourism, events and marketing students achieve graduate level jobs within six months of leaving university; the best results of all North West universities. Exposure to people like Phil who have reached high levels in the industry through their passion and commitment should help inspire future graduates to do just as well”.