Lecturer’s honour reinforces University of Chester’s reputation as go-to place to study Tourism.

Posted on 28th November 2012

Chester’s former Tourism Manager, Colin Potts, who is now a lecturer at the University of Chester, has received a national accolade for his contribution to destination management. He is only the 10th person in the Tourism Management Institute’s (TMI) 20 year history to be made a Fellow – the Institute’s highest award.

Colin Potts with his Tourism Management Institute Award.
Colin Potts with his Tourism Management Institute Award.
The Tourism and Events Management programme is now rated 4th best in the UK by the Guardian University Guide and I am sure we can improve our ranking even further
Colin Potts

TMI President Andrew Bateman made the presentation during the Institute’s Annual Convention at the National Motor Museum at Beaulieu. He said: “Colin’s work managing tourism services in leading destinations, in chairing national organisations and in helping develop national and regional tourism policy has earned the respect of tourism professionals throughout the industry. I am delighted that he is now bringing his huge experience to bear in developing our next generation of destination managers at the University of Chester.”  

Colin’s destination management career started in Wirral in 1984 before he moved to Cheltenham to manage Gloucestershire Tourism. In 1998 he came to Chester to head the then Chester City Council’s tourism service which he helped make one of the most successful in the country. He championed the city’s must-see European city vision, developed its Place Marketing Strategy and secured more than £15 million of government funding towards its delivery through Chester Renaissance.

He chaired the Britain’s Heritage Cities International Marketing Group and the Destination Performance UK Historic Cities Best Practice Group and spent a term as President of the Tourism Management Institute.

Colin left Chester Renaissance in 2009 and took up a lecturing position at the Chester Business School at the University. He said: “I had worked with the University for many years, advising on the development of its tourism programme, delivering guest lectures and hosting student placements so coming to work here seemed a natural career move and a great opportunity to channel the passion I have always had for developing destinations in a different direction. I am part of a great team here. The Tourism and Events Management programme is now rated 4th best in the UK by the Guardian University Guide and I am sure we can improve our ranking even further.”

As well as teaching Colin is now using his expertise and tourism contacts to help the Business School widen its national and international profile. This summer he organised the Creating Sustainable Tourism Destinations conference at the University, attracting delegates from six countries, and he has accepted an invitation to become a visiting lecturer at a German university, DHBW Loerrach, in 2013. This month he organised and chaired a successful workshop for Chester businesses exploring opportunities for them to make the most of Chester’s planned new theatre.

“I love teaching,” he said. “But I hope I can also continue to help Chester realise its potential to become a great city.”

Colin lives in Hoole with his wife, Alyson and 15-year-old daughter, Lily.