Destination Rio’s originality wins a Badge of Honour.

Posted on 20th December 2012

The team behind Destination Rio – the challenge set to groups of students to turn £10 into a trip to Brazil – has been recognised globally for its idea.

This prestigious award recognises the hard work of the staff behind the initiative, in addition to the tremendous commitment from students taking part in Destination Rio
Paul Kirkbright

Destination Rio is a new initiative that aims to nurture the next generation of entrepreneurs. This original and innovative project is being run by the University of Chester, in partnership with Chester Enterprise Society and the Riverside Innovation Centre (RIC,) and is part-funded by the European Regional Development Fund and Cheshire West and Chester Council.

The first stage of the challenge has been acknowledged as a ‘High Impact’ event by the team behind Global Entrepreneurship Week (GEW) which ran between November 12-18, 2012. The team has received a Badge of Honour for its idea from GEW.

GEW is the world’s largest campaign to promote entrepreneurship, taking place in 115 countries. The aim is to create a collaborative, local and practical week which enables people to learn more about the wealth of support that is available to entrepreneurs in the UK.

To achieve the ‘High Impact’ Badge of Honour the challenge needed to meet four out of six criteria – promote the GEW campaign; provide practical support; provide role models, share success; develop enterprise capabilities and measure the effect.

The University of Chester is one of 361 organisations who have received this recognition globally and through partnering with GEW the University has helped to contribute directly towards, deliver and promote entrepreneurship and enterprise activities both nationally and on a global scale.

Destination Rio was designed to encompass the two main annual global enterprise dates – GEW and the Global Entrepreneurship Congress.

Teams of students have been set the task of turning an initial investment of £10 into the profits necessary to fund travel to the Global Entrepreneurship Congress in Rio de Janeiro in March 2013 through a series of challenges, designed to test their enterprise skills.

The teams were tasked with generating as much profit as possible with only an initial £10 investment in a 48-hour window - from Tuesday, November 13 until Thursday, November 15. The £10 Challenge was kindly supported by the management of the Forum Shopping Centre, which provided space for teams to trade.

Paul Kirkbright, Director of the RIC said: “This prestigious award recognises the hard work of the staff behind the initiative, in addition to the tremendous commitment from students taking part in Destination Rio. The £10 Challenge event marks the start of the journey, and we are looking forward to continuing the challenge in the New Year.”

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