Students take a Leaf out of PR veteran’s book.

Posted on 29th November 2013

Over 45 PR and business students on the University of Chester’s Warrington Campus attended a guest lecture from Robert Leaf, former International Chairman of global public relations and communications firm Burson-Marsteller, about working in this sector.

Bob Leaf at the Warrington Campus.
Bob Leaf at the Warrington Campus.

Robert entertained and informed students about his varied career in ‘perception

management’, from bringing PR to the Soviet Union during the Cold War to setting up the first official PR firm in China. Throughout his 55 year career in public relations, Robert has set up offices around the world and worked with clients such as Rocco Forte and Robert Maxwell.

The American PR veteran, who is listed in Who’s Who in the World, has published memoirs about his career in the book The Art of Perception. He told the Warrington School of Management students about some of the defining moments of his career and provided them with career advice, based on having conducted thousands of interviews during his time at Burson-Marseller.

Professor Lawrence Bellamy, Associate Dean of the Warrington School of Management, said: “We were delighted to have Robert as a guest lecturer at the business school. Students not only enjoyed his talk but went away with first-hand insight regarding international public relations and some great tips about job seeking and preparing for interviews.

“The business school actively seeks visiting lecturers of Robert’s calibre to provide students with inspiration and industry knowledge.”