Student project boosts prospects for national magazine

Posted on 27th May 2014

A market research project carried out by Marketing students from the University of Chester has helped a major national women’s magazine make improvements to its website.

University of Chester Marketing students present their key findings to the Candis Management team
University of Chester Marketing students present their key findings to the Candis Management team
Working with Candis and conducting this research for them has really helped me to understand some of the factors a business has to consider.
Lottie Richards

Second year students were asked to research the visibility and effectiveness of candis.co.uk, the website of a top-selling monthly magazine for women aged between 34 and 55.

The students contacted a sample of the target market by telephone to find out people’s perceptions of candis.co.uk, investigate aspects of the web design and how Candis customers use the website. The group then presented their findings to senior managers at Candis, based in Hoylake, Wirral, suggesting recommendations for improvements to the site based on their results.

Marketing student, Lottie Richards, 19, from Belgium said: “Working with Candis and conducting this research for them has really helped me to understand some of the factors a business has to consider. What the customer wants and needs is so important for a business to be successful.

Candis supported us throughout the process, providing us with data and analysing everything that we did critically. It was a very valuable experience as it’s not often as an undergraduate, you get the opportunity to provide something for an industry you are shortly entering into, while seeing first-hand how a company can get the most out of marketing research.”

Fellow group member Jack Bolton, aged 20 from Oldham, added: “This project offered great hands-on experience. We were able to develop a number of transferable skills such as communication at a professional level and analytical skills which were used to translate research data into valuable information.”

Suzanne Jones, Marketing Manager at Candis said: “The students showed great responsibility in conducting the research and presenting their findings on the visibility and effectiveness of candis.co.uk within the target marketplace. The recommendations made by the group on ways in which the user journey on candis.co.uk could be improved will be taken into consideration for future development of the website to the benefit of the business.”