Marketing students help colour business prospects for local company

Posted on 15th May 2014

A group of Marketing students from the University of Chester has been enlisted by a local painting company to gather opinions on an exciting new product in its range of paint coatings.

Marketing students with Stuart Paul, Senior Lecturer in Marketing, Tourism and Events Management, and Arthur Ellis and Peter Whibley from EPIC Painting
Marketing students with Stuart Paul, Senior Lecturer in Marketing, Tourism and Events Management, and Arthur Ellis and Peter Whibley from EPIC Painting
I really enjoyed this project, particularly the presentation of our findings to EPIC Painting
Nicholas Henwood

The second year students worked on behalf of EPIC Painting in Ellesmere Port, to gain a deeper understanding of the needs of nearly 50 industrial organisations and identify the potential use for the product, Mascoat.

Mascoat, is a coating that can be applied to pipes and storage tanks and is extremely efficient at minimising heat transfer. The students were given a demonstration in which piping hot water was poured into a coated aluminium cup, and to their surprise none of the heat passed through the coating.

The market research conducted by the students on the BA Marketing course, revealed a great deal of interest in the product and provided an insight into the level of demand for it across a number of industrial sectors.

Nicholas Henwood, a second year Marketing student from the University of Chester said: “I really enjoyed this project, particularly the presentation of our findings to EPIC Painting. As a group, we also learnt a lot about the importance of time management and keeping to schedules; this is definitely something we can improve on in future projects.”

Arthur Ellis from EPIC Painting added: “The interest shown by the students in the project was very encouraging. They were most interested in the possible applications of the material and furthermore showed a good understanding of its possibilities.

“Their contacting of possible clients has already led to a firm enquiry from a major UK supplier to the nuclear industry. We are delighted with the input from University and are pleased to have assisted in providing a market research project.”

Stuart Paul, Senior Lecturer in Marketing, Tourism and Events at the University said: “This project is a great example of the sort of research conducted by many businesses when investigating the launch of new industrial products. The students gained some excellent experience in developing their marketing knowledge and produced some very informative results for EPIC painting.”