Globally-renowned communicator to deliver prestigious annual ICCPAR lecture.

Posted on 10th March 2015

The role of corporate affairs in an increasingly complex and fast-moving ‘digital world’ is the subject of the 2015 ICCPAR (International Centre for Corporate and Public Affairs Research) keynote lecture.

Truus Huisman
Truus Huisman

The University of Chester has secured one of the world’s most experienced communicators to deliver this year’s lecture, to be held on Thursday this week

Truus Huisman, Vice President, Sustainable Business and Communications Europe at Unilever, will draw on her extensive knowledge of handling corporate affairs for one of world’s largest and best known consumer goods companies. 

Entitled The New Paradigm of Corporate Affairs in a Resource-Constrained, Hyper-Connected and Fast-Moving World, the lecture will engage the audience in the challenges of managing corporate communications and stakeholder engagement in a changing digital and social media environment.

Senior managers, business leaders, public sector executives, politicians, academics and researchers, are invited to attend.  Members from the Cheshire Professional Institutes' Network, staff and students are also welcome.

The ICCPAR was established at University of Chester with the aim of consolidating and extending the body of research and publications in the field of corporate and public affairs, and to contribute to the development of best practice.  The Annual ICCPAR Lecture is a platform that helps share knowledge about issues or themes relevant to business and society today. 

Professor Danny Moss, Professor of Corporate and Public Affairs, University of Chester Business School, said: “Anyone with a serious interest in the forces shaping business and society today is sure to find this lecture extremely illuminating and inevitably, demand for places will be high.” 

The lecture takes place on March 12 at 6.30pm in the ground floor of the Parkgate Road Campus Binks Building.  Refreshments will be available from 6pm.  The event is free, but you must reserve a seat to avoid disappointment – email Professor Moss at d.moss@chester.ac.uk or danny5moss@gmail.com

See our campus map for directions to the Binks Building. http://www.chester.ac.uk/sites/files/chester/Chester-campus-map-with-key.pdf