Graduates make recommendations to improve Ghanaian banking services

Posted on 2nd November 2015

Through a work-based degree programme offered at the University of Chester, two Ghanaian financiers have made a number of recommendations to help improve banking services in Ghana, without having to step foot on a plane and leave their home country.

Aikins Asare
Aikins Asare

Aikins Asare and William Gyimah-Boakye both studied completely at a distance and while maintaining considerable work responsibilities, via the Work Based Integrative Studies (WBIS) programme. They will each graduate with an Msc in Project Management this week.

The University’s WBIS programme, offered by the Centre of Work Related Studies, allows professionals who already work in organisations to gain academic recognition of learning undertaken primarily in the workplace, in order to obtain a higher education qualification. The programme offers learners the opportunity to be taught elements of the course at workshops or online and through distance learning, incorporating work-based projects, if desired.

Aikins, 48, works as a Branch Manager at Standard Chartered Bank in Ghana and, as a result of his studies, has improved service quality across the bank in Tamale, West Africa. Using a range of research methods, Aikins was able to gain an insightful understanding of his branch and more widely, which led him to identify a series of innovations to help improve customer confidence, retention and enhancement of the company’s reputation. His recommendations have since been considered by Senior Management at the Bank and implemented at his branch.

William BoakyeWilliam Gyimah-Boakye (pictured left), also 48, works as City Head of Client Relationships, Upcountry, at Standard Chartered Bank, and will be visiting Chester for the first time when he graduates at the Cathedral this week. He based his research on assessing the attraction of mobile money services in comparison to traditional banking. His findings revealed that the majority of the respondents who took part in his research favoured the use of mobile money services and highlighted a need for traditional banks to come up with ways to attract and retain customers in light of this alternative.

Dr Tony Wall, one of Aikin’s and Bill’s tutors at the University said: “Aikins and Bill took their commitment to making a difference at work seriously. It is already paying off for them professionally, but it has also enabled Standard Chartered to reap the rewards of their investment in WBIS, through step change enhancements to bank efficiency and effectiveness. Aikins and Bill are now well equipped to continue their business development roles at strategic levels and make even bigger impacts across Ghana and beyond.”