Online Supermarket of the Year brings digital retail alive at the University of Chester

Posted on 5th December 2017

The University of Chester welcomed prestigious retailer Iceland to its business school recently to offer support for its up and coming retailers.

Student Kate Lloyd; Lisa Conway, Senior Lecturer in Business, University of Chester; student Samuel Reeves; Alex McKinlay, Commercial Fleet Manager for Iceland and student Olivia Owens.
Student Kate Lloyd; Lisa Conway, Senior Lecturer in Business, University of Chester; student Samuel Reeves; Alex McKinlay, Commercial Fleet Manager for Iceland and student Olivia Owens.

The final year retail management students heard first hand from Alex McKinlay, Commercial Fleet Manager for Iceland, about the latest developments within online retailing at the company, which was voted the UK’s top online store in the 2016 and 2017 Which? supermarket surveys, Online Supermarket of the Year in the Grocer Gold Awards 2017 and Online Retailer of the Year in the IGD Awards 2017.

Senior Lecturer Lisa Conway, who leads on Retail and Organisational Management for the University, explained that students were able to appreciate the linkages between the theory taught in lectures and the insights and experiences shared by experts such as Iceland.

She said: "Alex McKinlay, Commercial Fleet Manager for Iceland, highlighted some of the challenges behind the scenes of satisfying customer demand for frequent and reliable delivery services, for which Iceland is receiving the highest accolades.

“The final year degree module provides opportunities for students to engage with many of the best known and highest achieving retail specialists, in exploring the wider strategic context of modern retailing.”

Last year Sir Malcolm Walker was awarded an Honorary Doctor of Business Administration from University of Chester, in recognition of  his exceptional achievements in the business world and in 2017 was awarded a knighthood for services to Retailing, Entrepreneurship and Charity. 

In relation to the company's support for upcoming retailers, he said: "I am very proud to hold an honorary doctorate from the University of Chester and delighted that we at Iceland are able to help the University in nurturing the next generation of talented retail managers, particularly by bridging the gap between theoretical learning and practice.”