Local marketing company offers words of wisdom to entrepreneurial students.

Posted on 12th February 2018

A boutique marketing and publicity agency is the latest locally based company to share entrepreneurial knowledge and expertise with students at the University of Chester Business School.

Staff from One Fell Swoop gave a presentation to students at the Business School.
Staff from One Fell Swoop gave a presentation to students at the Business School.

Dave McRague, Director, and Richard Pontefract, Events Manager, from One Fell Swoop, who are based in Liverpool, recently delivered a presentation and practical workshop for students at the Queen’s Park Campus in Chester. They were on hand to offer advice and guidance to students who are acting as Marketing Directors in their own businesses as part of their Entrepreneurial Thought and Action module as part of their degrees.

Dave and Richard delivered a presentation titled ‘Digital Marketing for Start-Ups’ to help students who, as part of their degree, must initiate a business and successfully undertake all aspects related to the start-up phase of a new venture. They provided an insight into the challenges and skills related to digitally marketing their businesses, thinking about branding and sustainability. 

Joey Staerkle, a second year student, said: “Dave and Richard provided a great session today - we have learnt a lot about marketing for small businesses. This Module has offered so much support in initiating a business from a practical stance. Each week our session tackles a different perspective.”

Dr Connie Hancock, Head of the Department for Business and Finance, added: “The session was wonderfully focused and practical, delivered by two young, dynamic marketers with bags of experience and skill. It was an outstanding experience for the students and we are extremely grateful to One Fell Swoop for coming in and sparing time out of their busy schedules. We appreciate the impact that all of our guest entrepreneur speakers have on our students’ learning and business endeavours. Entrepreneurship students have engaged in a whole host of opportunities as part of their Programme that have equipped them with the skills and know-how to build sustainable businesses.”

Entrepreneurship can be studied as part of the Business Management degree offered at the University of Chester Business School.  For more information about the course and how to apply please visit: https://www1.chester.ac.uk/study/undergraduate/business-management/201809