Marketing and Public Relations

The profession needs lively, bright, enthusiastic people just like you! By studying for a degree with us you'll learn all about the industry, at the same time as gaining highly valued skills and experience.

Why study this course?

Work in Marketing and Public Relations is varied, fast moving and ever-changing. One day you may be running a press conference for a celebrity or charity, another organising a high profile event, such as the Mercury Music Awards, booking an advertising campaign or arranging sponsorship for a client, like Juicy Couture or Shell.

It is a profession which is growing and becoming more influential. Recent research estimates there are now 48,000 people working in communications roles in the UK and, according to the CIPR and CIM, our communications industry is the most highly developed in Europe; second only to the US globally. This is a career with an international dimension as well as national and global opportunities.

Our students have the opportunity to learn about, analyse and apply new ideas and concepts about such issues as reputation management, media relations, creative campaign development and strategic marketing within a management, business and creative context.

The assessment is student-friendly and the knowledge you acquire will be put to use in our in-class 'real life' scenarios. You'll be taught by expert staff. Our team have worked for leading agencies, published cutting edge work on marketing management and worked at all levels in the public and private sector.

Features:

• Provides students with desirable academic and employment skills
• Allows students to tailor assessments around their own interests or degree aspirations
• Offers the chance of practical work-experience within a communication environment such as a marketing a public relations agency
• Boasts a committed, experienced, energetic and caring course team with both teaching and industry experience