Dr Annie Scudds

Senior Lecturer

Annie is an experimental psychologist. Her research focuses on the factors influencing people’s visual representations of their environment. She is also interested in understanding the visual impact of different variables on consumers’ perception with a particular focus on packaging evaluation.

Annie is the Module Leader for the core BPS topic ‘Understanding the Mind’ (PS5017). She also teaches across many other areas of the Undergraduate and Postgraduate programmes, including cognitive psychology, research methods, consumer psychology and occupational psychology. She also supervises project work at undergraduate and postgraduate levels.


Annie is a chartered psychologist of the British Psychological Society. She obtained her undergraduate degree at the University of Montreal, completing her final year at the University of Provence Aix-Marseille I in France. Subsequently, she completed an MSc in Cognitive Psychology at the University of Montreal before being awarded her PhD in Cognitive Psychology at the University of Glasgow in 1999. More recently, Annie also completed an MSc in Occupational Psychology at Liverpool John Moores University.


Annie joined the Department of Psychology in January 2015. Prior to joining the University, Annie was a researcher in Consumer Science at Unilever R&D, exploring aspects of consumer visual perception. Following her MSc in Occupational Psychology, she was part of a government initiative (Pathways), designed to help people receiving health related benefits return to sustainable employment. She then joined Paravizion Ltd, a retail visualisation company, as their Research Director, where she led consumer packaging research projects. More recently, Annie was the Research and Development co-ordinator for Food Dudes Health, a social enterprise delivering behaviour change programmes in primary schools and nurseries designed to increase healthy eating and physical exercise. Annie kept strong links with the industry and is still involved in ‘applied’ research projects. She also uses her knowledge of successful marketing practices for the department and across the University.

Annie is the Experimental Psychology Group coordinator and is also the Career and Employment Link Tutor for the Department. She is a core member of the Marketing Committee and the Athena Swan Team. She is also a member of the Employability Working Group and is an active member of the Open and Applicant days’ teams.

Contact details

Email: a.scudds@chester.ac.uk

Tel: +44 (0) 1244 513484


At Undergraduate level, Annie is the Module Leader for Understanding the Mind (PS5017).  She is also part of the teaching teams for Research Methods (PS5015) and Psychology and Lifestyle (PS4017). Annie is also part of the Work Based Learning teaching team (WB5101) and supervises student dissertation research projects at undergraduate (PS6001) and postgraduate levels (PS7112). At postgraduate level, Annie also teaches on Cognitive Psychology (for Conversion) module (PS7312).


Annie’s current research focuses on the higher cognitive functions influencing visual perception and categorisation. She is also interested in consumer psychology, more specifically in packaging perception.

Annie uses a range of quantitative methods, with an emphasis on experimental approaches using artificial stimuli to enable the full control of the visual environment used in her experiments.

Published work

Scudds, A., Gosselin, F., Dupuis-Roy, N. & McCabe, E. (2007). What do consumers pay attention to in a stain? Internal Science and Technology Report Unilever research and Development Port Sunlight. PS 07 0056.

Archambault, A*. (2001). Is this fabric wrinkled?: Examining the perceptual features involved in wrinkling assessment. Internal Science and Technology Report Unilever Research and Development port Sunlight. PS 01 0641.

Archambault, A*., Gosselin, F. & Schyns, P. G. (2000).  A natural bias can determine basic-level preference in recognition. Perception, 29, ECVP Abstract Supplement.

Archambault, A*., Gosselin, F. & Schyns, P. G. (2000).  A natural bias for the basic-level? Proceedings of the Twenty-Second Annual Conference of the Cognitive Science Society (pp. 60-65). New Jersey: Lawrence Erlbaum.

Archambault, A*, O'Donnell, C & Schyns, P.G. (1999). Blind to object changes: Learning the same object at different levels of categorization modifies its perception. Psychological Science, 10, 3, 249-255.

Archambault, A*., Gosselin, F. & Schyns, P. G. (1999).  The interaction of size and level of categorisation. Perception, 28, ECVP Abstract Supplement.

Archambault, A*. & Schyns, P. G. (1998).  Object perception and object categorisation. Perception, 27, ECVP Abstract Supplement.

O'Donnell, C., Archambault, A*. & Schyns, P. G. (1998).  Basic-level and subordinate-level object categorisation affect induced change blindness (ICB). Perception, 27, ECVP Abstract Supplement.

Archambault, A* & Schyns, P. G. (1998). Categorization Changes Object Perception. Proceedings of the Twentieth Annual Conference of the Cognitive Science Society (pp. 88-93). New Jersey: Lawrence Erlbaum

Archambault, A*. & Schyns, P. G. (1996).  The time course of similarity judgement. Perception, 25, ECVP Abstract Supplement.


Book Chapters

Larochelle, S., Cousineau, D. & Archambault, A*. (2006). The role of definitions in categorization and similarity judgments. In C. Lefebvre et H. Cohen (Eds.) Handbook of categorization in cognitive science, Amsterdam: Elsevier.

Gosselin, F., Archambault, A*. & Schyns, P. G. (2001).  Interactions between taxonomic knowledge, categorization, and perception. In U. Hahn & M. Ramscar (Eds.) Similarity and categorization. Oxford: Oxford University Press.


* Published under my maiden name