Sam Ashcroft

PhD Student

Sam is a PhD student in the School of Psychology. He graduated from the University of Nottingham in 2015 with a degree in Psychology with International Study (Hong Kong University).


Sam’s research revolves around Relational Frame Theory (RFT), a behaviourist theory that stems from Contextual Behavioural Science (CBS).

Sam studies behavioural responses to the level of coherence, incoherence and ambiguity within relational frames. Empirical findings in this area may lead to new insights into how humans use language and symbolic learning to ‘make sense’ of the world. In the future Sam hopes to extend this basic behavioural account to more complex phenomena such as how humans find meaning in their day to day lives.

Sam is an active member of the Chester CBS Lab, which forms a part of the Chester Research Unit for the Psychology of Health (CRUPH). He is also a student member of the Association of Contextual Behavioural Science (ACBS). Further, Sam is the Postgraduate Research Representative for the University of Chester, and the Postgraduate Representative for the Faculty of Social Science.

If you are interested in Sam’s work and would like to hear more, or you would like to collaborate with Sam on some research, please contact him at: