Advertising

BA (Hons) Combined

By learning to use the theories and strategies that underpin all successful advertising campaigns through work on 'live' briefs for real clients, the Warrington-based Advertising programme in the Department of Media helps you to develop your creative potential in order to generate powerful and persuasive messages.

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Come to our Open Evening on Tuesday 14th June to find out more about this course.

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Why study Advertising at Warrington?

Advertising is one of the most influential sources of creative ideas in popular culture. The storytelling techniques developed for advertising have changed the way we look at - and the way we find meaning in - everything around us.

Combining a critical examination of the impact of advertising messages with practical projects that develop 'hands-on' creative skills, the BA Advertising programme will prepare you for a rewarding career in advertising, brand management, corporate communications and/or public relations.

Features:

In most other universities, the subject of advertising is taught as either a sub-discipline of marketing (supplemented by instruction in graphic design), or as a specialised application of graphic design (supplemented by instruction in business and/or marketing strategy). To prepare our graduates for the demands of the market, we offer an alternative to this traditional curriculum and explore the subject of advertising as a corporate activity, as visual and digital communication, and as a form of social narrative.

Success in the advertising and branding industries depends on the ability to develop powerful narratives. In my opinion, too few programmes adequately address this in their curricula. The programme at Chester is unique in its commitment to assisting its students to develop these skills, and I would be surprised if their model was not copied by others. Tim Sharp, Creative Director - Uniform

For more information on the Media Department, our staff, our programmes, our news and our latest research, please click on these links, or email us at media@chester.ac.uk

The modules given below are the latest example of the curriculum available on this degree programme.  Please note that programme structures and individual modules are subject to change from time to time as part of the University’s commitment to curriculum enhancement.

Programme Structure:

Year 1 (Level 4)

Introduction to Advertising Theory and Practice

This module will introduce students to the theories, principles and practices of contemporary advertising and corporate communication, including the role of advertising in support of marketing and communications objectives within an Integrated Marketing Communications (IMC) campaign, as well as the design, development, management and execution of an effective IMC campaign.

Communication for Advertising

This module will introduce students to the principles and practices of effective communication for contemporary advertising, including basic communications theory and skills (verbal & visual), the use of visual design in conveying ideas, meaning and impressions, how to undertake research and use sources, how to plan and prepare written documents (including the principles of effective writing) and the responsibility of students for their own learning.

Introduction to Digital Advertising Practice

In this module, students will learn to use specialist software (including Photoshop, Illustrator, InDesign, Dreamweaver, Flash and Final Cut Pro) within the context of the development of a major design project. Topics to be covered include key concepts in digital media production and practices, including technical constraints and possibilities.

Year 2 (Level 5)

Advanced Advertising Theory and Practice

Building on the knowledge and skills from Year 1, this module provides an opportunity for students to undertake an advertising campaign, allowing them to take on various roles and positions with the assigned responsibilities typical within contemporary advertising/branding agencies and related organisations.

Advanced Digital Advertising Practice

This module will provide students with the means and opportunity to develop their creative and practical production skills at an advanced level. It will allow students to explore a range of creative software applications (such as Photoshop, Final Cut Pro, Illustrator and InDesign), as well as develop photography skills using basic studio equipment. Students will work on a range of brands and to create and produce advertisements through the application of digital techniques. Students will be able to develop knowledge and skills in copy writing, layout, photography, video, and digital imagery.

Experiential Learning in Media or Work Based Learning

Six-week professional placement to gain practical experience in the application of acquired skills and to build an impressive portfolio of diverse advertising materials.

Year 3 (Level 6)

Strategic Branding

This module provides an opportunity for students to research, plan and implement an advertising campaign within the Integrated Marketing Communications (IMC) framework. Working in creative teams, students will develop the skills necessary to make a pitch for new business.

Innovative Methods in Branding Communication

This module explores and examines both the opportunities and challenges of communicating to audiences via non-traditional platforms including digital and social media (including Twitter, Facebook and mobile apps). Students will learn to investigate innovative promotional methods, to research and report on the impact of social and/or digital media, and to design and produce a campaign for national competitions.

Creative Branding

This module will provide students with the means and opportunity to further develop and enhance their ability to devise, develop and produce creative advertising and branding materials that fulfil the requirement of diverse creative briefs, resulting in the production of a creative portfolio graduates can use to pursue employment within creative agencies.

Assessment methods include in-class exercises, descriptive and/or critical writing assignments, individual creative projects/artefacts, reflective journals, individual and group practical projects and personal development planning. There is only one exam in the three years of the programme (in the first-year module Advertising Theory I).

You will be equipped with transferable skills which are valued by employers such as:

  • the ability to express yourself clearly, both verbally and in writing;
  • advance planning and strategic thinking;
  • research, analysis and presentation skills;
  • using your own initiative and thinking creatively;
  • the ability to work independently as well as part of a team.

If you are studying this course on a combined basis you should look at options with both subjects.

For further information please visit:

www.chester.ac.uk/careers

 

UCAS points: 280 UCAS points from GCE A Levels or equivalent. Typical offer - BCC/BBC
BTEC:

BTEC Extended Diploma: DMM

BTEC Diploma:D*D*

Irish/Scottish Highers: B in 4 subjects
International Baccalaureate: 26 points
Access Access to HE Diploma, to include 45 credits at level 3, 30 of which must be at Merit.
OCR:

OCR National Extended Diploma: Merit 2

OCR Cambridge Technical Extended Diploma - DMM

OCR Cambridge Technical Diploma - D*D*

Extra Information:

Please note that we accept a maximum of 20 points from GCE AS Levels and that the Welsh Baccalaureate (core) and A level General Studies will be recognised in our offer.  We will also consider a combination of A levels and BTECs/OCRs.

Contact us

For details about your course or your application please get in touch.

Peter Johnson

I found the vibe on campus was amazing, everyone was so warm and welcoming.”

University of Chester GraduatePeter Johnson