Business Management and Entrepreneurship

Never has there been a more intense demand for business professionals who are able to manage innovation and develop an entrepreneurial approach to organisational structure, financial architechture and market growth. In a recent report, the Department of Business Innovation and Skills (BIS), highlighted how crucial the role of leadership and management is in ensuring UK business remains competitive in a global market. Yet, UK managers continue to be perceived as lagging behind France, Germany and the US in terms of experience and competence (IMD)  This problem is being further compounded as the world of business has changed dramatically over the last few years with markets becoming increasingly complex and technologically driven. As a result, the challenges and opportunities facing managers in the 21st Century are continually changing at an increasingly rapid pace. Not only do organisations need to be run well on a day to day basis, their managers must be highly skilled at:

• Creating a sense of vision in a fast changing environment
• Motivating teams of people and leading them through change
• Encouraging and sustaining innovative products, services and working practices

The Business Management and Entrepreneurship undergraduate degree programme has been designed to reflect the above considerations, drawing on the extensive experience and expertise of the department's teaching staff in this field. The course offers students exciting opportunities to understand how today's businesses are managed and led, and the essential skills that are required in order to pursue a successful and rewarding career in a range of fields.

Key features:

• Learn about innovative leadership and management concepts on an exciting and comprehensively designed course that reflects the rapidly changing business environment
• Understand the importance of innovation and creativity in developing sustainable business practices
• Develop management and leadership skills by gaining authentic, relevant project work experience via our award winning work-based learning module
• Learn about how the nature and complexities of the business environment affect modern management and leadership techniques
• Study in a vibrant heritage city that is developing rapidly as a business centre by attracting major national and international companies such as Bank of America, Capital Bank, M&S money, and Bristol Myers Squibb.

Business Management and Entrepreneurship at The University of Chester

Throughout the programme you will investigate relevant knowledge and understanding covering:

• Entrepreneurial thought behaviour and action
• Emotional intelligence and critical reflection
• Markets and customers
• People, communication and operations
• Finance, information systems and project management
• Business policy and strategy
• Leadership and management
• Contemporary issues, such as business ethics, innovation, e-commerce, knowledge management.

Essential skills for career success, for example:

• Effective decision making and problem solving
• Negotiation skills
• Technology skills
• Analytical skills
• Project management skills
• Critical thinking skills

Integrating themes will be used to apply newly acquired knowledge and skills to tackle the issues faced in today's fluctuating economic landscape, covering for example:

• Innovation, creativity and enterprise
• Opportunity creation and harvesting
• Leadership and motivation
• Change management
• Technology