BA (Hons) Combined

Our exciting Business programme offers you the opportunity to explore the latest concepts and developments within industry, whilst gaining practical experience through the work-based learning placement. 84% of our full-time students secure professional or managerial positions straight after graduating (Unistats, July 2014).

Why study Business at Chester? 

Owners, managers and employees at all levels have an important part to play if business objectives are to be realised. Understanding the importance of effective communication, marketing activities, quality and, of course, customer care is essential if organisations are to compete successfully.

The Business programme prepares you for a career as a business professional by deepening your understanding of how organisations function, and developing the practical skills needed to succeed. You will develop your teamwork and communication skills through group work activities within a very supportive environment. One of our current students gives their opinion: “The Business programme gives you an insight into the real world of business practically, through group work seminars and an understanding of what’s going on around the world in business. The assignments are great at getting you to understand from a manager’s point of view what you would do in a given situation.” (Sarah Cleland)

The course is flexible, and the Business degree is offered in combination with over 40 other subjects at Chester, including Law, Psychology, Journalism, or a language. As a current student explains: “The variety that the course provides allows you to customise it around your business interests.” (Jack Bolton)

Our team of specialist, knowledgeable and approachable subject tutors will work closely with you to help you develop yourself in preparation for a business career and expert guest speakers are often invited to share their insight with you. One student commented: “There is a relaxed teaching style and it is great that business contacts in the area are utilised, which helps to apply the topics we are studying to real-life business.” (James Baron)

Key Features:

  • All students complete a 5-week Work Based Learning placement towards the end of their second year. We find that students appreciate the mix of practical experience and theory that this module offers. The work placement therefore is an important part of your Business programme. “The Business programme is excellent in helping us to relate to the real world of work. Also, the course incorporates theory that applies to the real world of business, as it is today.” (Laura Stopczynski)
  • Chester and its surrounding area is a hub of business activity that attracts major national and international companies, such as Airbus, M&S Money and MBNA International. The Business School is proud to have strong links with the business community, and these links help you to find work-based placements and enhance the relevance of your degree.

Programme Structure:

Modules studied in Year 1: 

Level 4

Managing People and Organisations

Marketing Principles

Finance for Mnagers

Indicative Content:

  • Managerial functions, roles, skills and competencies
  • Organisations: structure and culture
  • The ­individual in the organisation
  • Groups in organisations

Indicative Content:

  • The development of marketing and marketing concepts
  • Analysing the marketing environment
  • Introducing consumer behaviour
  • The marketing mix and an introduction to marketing research

Indicative Content:

  • Preparationof simple financial statements
  • Analysis and interpretation of financial statements
  • Budgets/cash flow forecast and cost-volume profit analysis
  • Identification of basic pricing strategies

Business Environment in its International Context

Managing Customer Service

Information and Communication in the Workplace

Indicative Content:

  • Financial economics and managing the national economy: the role of the government
  • External and internal business environments
  • Impact of environmental forces on business and the competitive environment
  • Economic activity and value creation

Indicative Content:

  • Managing internal and external customers, their expectations and satisfaction
  • Managing service quality
  • Introduction to consumer law
  • Health, safety and disability legislation

Indicative Content:

  • Formal, informal channels and models of information and communication
  • Information searching /gathering
  • The organisation as a system
  • Introduction to manipulation and analysis of data/information


Modules studied in Year 2: 


Level 5

Management Decision Making

Contemporary Issues in Business and Management

Human Resource Management

Indicative Content:

  • The manager as decision maker
  • Developing effective practices for managers
  • Management and organisational communication
  • Project and process management

Indicative Content:

  • Globalization
  • Corporate social responsibility and business ethics
  • Governance and stakeholder management
  • Quality management and business regulation

Indicative Content:

  • Structuring and resourcing the workforce
  • Managing people
  • Developing people
  • Current issues in HRM

Managerial Accounting

Marketing Planning in Action

Buyer Behaviour (Optional)

Indicative Content:

  • Analysing costs for decision making
  • Using budgets for planning and control
  • Pricing to achieve the organisation's objectives
  • Monitoring and measuring performance and shareholder value

Indicative Content:

  • Introduction to marketing strategy and marketing planning concepts
  • Collecting, analysing and applying market research data
  • New Product development and monitoring product trends
  • Marketing planning and strategy for events

Indicative Content:

  • Individual, group and social perspectives on consumer behaviour
  • Environmental influences on consumer behaviour
  • Cultural influences on consumption
  • Business to business buyer behaviour/industrial buying processes


Marketing Research

Work Based Learning

Introduction to Entrepreneurship Skills (Optional)

Indicative Content:

  • The nature and scope of marketing research
  • Use of databases in marketing research
  • Methodologies of marketing research
  • Sampling and test marketing

Indicative Content:

  •  Working within an organisation
  • Self-audit of student's skills/competencies
  • Action planning and designing SMART learning targets
  • Developing skills and approaches for enhancing employability

 Indicative Content:

  • Start-ups: theory and practice as well as developing a business plan
  • Self-management and personal development
  • Critical reflection and the model of the reflective practitioner
  • Enterprise Support and Government Policy and the entrepreneurial personality

Work-Based Project Module

Learning in the Wider World (Optional)


 Indicative Content:

  • Undertaking work-based projects and developing a project action plan
  • Personal transferable skills and report writing skills
  • Models of critical reflection and their application
  • Research and information retrieval
 Indicative Content:
  • Theories, models & strategies of learning
  • Personal & placement - related skills: project management, leadership, power & control
  • Students will engage in project/placement activity for up to 5 weeks
  • The project or placement will provide opportunities to reflect critically on experiences of living & working in a developing country, unfamiliar culture or their “home” culture


Modules studied in Year 3:


Level 6

Business Dissertation

Strategic Management
International and Global Marketing

Indicative Content:

  • Moral and ethical issues in research
  • Rigour & feasibility issues in research
  • Writing and reporting research in context
  • Analysing & interpreting research

Indicative Content:

  • The manager as decision maker
  • Developing effective practices for managers
  • Management and organisational communication
  • Project and process management

Indicative Content:

  • International marketing research and Internatiuonal Marketing Mix
  • Understanding international cultures and their importance to a global marketing strategy
  • International consumer
  • Contemporary issues in international marketing (e.g. ethical and societal)
Retail Management
Marketing Communications
Law for Managers

Indicative Content:

  • Retail management concepts(eg: store layout, selling environment, merchandising)
  • Retail strategy and planning
  • The managment of the retail marketing mix, e-tailing nad the impact of IT
  • The development of the global retail environment

Indicative Content:

  • The integration of marketing communications
  • The marketing communication process, strategies and objectives
  • Brand narrative and relational management
  • The marketing communications mix

Indicative Content:

  • Administration and institutions of employment law
  • The contract of employment and termination of employment
  • Discrimination in employment
  • Fair trading
Strategic Finance and Accounting
Managing Employee Performance
Leadership and Change Management

Indicative Content:

  • Formulation of financial strategy
  • Implementation of strategic plans assessing strategic performance
  • Financial management
  • Investment decisions

Indicative Content:

  • The nature of the workplace
  • Structuring a performance management system and the use of performance management review
  • The use of reward to influence performance levels and measuring the impact of performance management
  • Determining developments needs

Indicative Content:

  • Leadership versus Management
  • Theories/Approached to Leadership
  • Planned versus emergent change and impact of technology on change
  • Leadership and change management skills
Management Information Systems

Indicative Content:

  • Data, Information and Knowwledge
  • Informationa Systems Strategy and Linking Information Systems to the Business Strategy
  • Information and Systems Security
  • Legal, ethical and cultural issues in Information Systems

Indicative Content:

  • Audit framework and regulation
  • Internal audit and internal control
  • Planning and risk assessment
  • Audit evidence and audit review

Indicative Content:

  • UK Tax system and obligations of tax payers and agents
  • Income tax liabilities and corporation tax liabilities
  • National insurance contributions
  • Value Added Tax and capital gains tax

Please be advised that module content and module leaders are subject to change.

You will be assessed by a combination of assignments, examinations, group and individual projects, presentations and seminar contributions.

The course will prepare you for a wide range of careers, including starting your own business and self-employment.

Jobs directly related to your degree:

Jobs where your degree would be useful:
You will be equipped with transferable skills which are valued by employers such as:
  • critical thinking
  • problem solving
  • decision making
  • written and verbal communication
  • ICT
  • time management
  • initiative

If you are studying this course on a combined basis you should look at options with both subjects.

Also, graduates can stay at Chester and study on our range of Masters level programmes, such as the MSc Management, the Chester Business Masters or the MBA.

For further information please visit:


UCAS points:

280 UCAS points from GCE A Levels or equivalent. Typical offer - BCC/BBC


BTEC Extended Diploma - DMM

BTEC Diploma - D*D*

Irish/Scottish Highers:

B in 4 subjects

International Baccalaureate:

26 points


Access to HE Diploma to include 15 level 3 credits at Distinction and 15 level 3 credits at Merit


OCR National Extended Diploma: Merit 2

OCR Cambridge Technical Extended Diploma - DMM

OCR Cambridge Technical Diploma - D*D*

Extra Information:

Please note that we accept a maximum of 20 UCAS points from GCE AS Levels and that the Welsh Baccalaureate (core) and A Level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

Please note, if combining with a subject external to the Faculty of Business you will be taught at the University of Chester Parkgate Road Campus. If combining with Marketing, Events Management or Tourism, within the Faculty of Business you will be taught at the new Chester Business School in Handbridge.

Contact us

For details about your course or your application please get in touch.

Combine this course

You can choose to combine two subjects together, and make your qualification as unique as you.

Laura Stopczynski

"The course incorporates theory that applies to the real world of business, as it is today."

University of Chester StudentLaura Stopczynski