Marketing

BA (Hons) Single

Our Marketing degrees give students the opportunity to learn about, analyse and apply new marketing ideas and concepts within a management and business context.

Campus Chester
Course BA (Hons) Single
Length 3 Years (or 4 years if placement year is undertaken) Full-time
Start date September 2012

Students will also develop a critical awareness of the dynamic factors within the contemporary marketing environment.

Why study this course?

Marketing is at the centre of the modern business organisation and a career in Marketing provides a wide range of employment opportunities. The Marketing degrees at Chester are designed to bring together traditional theories of Marketing Management with new thinking.      

Features:       

Single Honours students have the option to undertake a year's paid work placement in industry. This will take place between the second and final year.

The Marketing degree framework offers vocational and theoretical development, providing a range of marketing topics which will enable you to tailor your studies towards your particular academic interests or career aspirations. 

The programmes have been designed to align with the requirements of the Chartered Institute of Marketing, the UK’s professional body for the profession. Students completing the programmes will gain significant accreditation for the CIM’s professional qualifications. For the single honours programme we offer a Dual Award. This means that students successfully completing the single honours degree, will only need to complete two modules out of twelve with CIM to attain a postgraduate diploma in marketing. Those studying combined honours, will gain entry points to Diploma Level, this means that out of twelve modules students will only have to complete four CIM modules to attain a professional qualification.

Chartered Institute of Marketing

Next: Modules

Programme Structure:

 

Modules studied in Year 1:

Modules studied in Year 2:

Modules studied in Year 3:

 

Please be advised that module content is subject to change

Next: Assessment

Assessment is through a combination of assignments, examinations, group and individual projects, presentations and seminar contributions.

Next: Careers

Chester Business School graduates have gone on to work for a wide range of private and public sector industries.

Their jobs within these industries are equally varied and include:

  • European Sales Manager
  • Sales and Marketing Manager
  • Public Relations Officer
  • Events Coordinator
  • Stock Controller
  • Recruitment Consultant

Some graduates have also decided to stay at Chester and go on to study on our range of masters level programmes, for example the MSc Management and the MBA.

Next: Entry requirements

Single and Combined Honours

 

UCAS: For Single/Combined Honours A minimum of 240-280 UCAS points from GCE A Levels or equivalent
BTEC: BTEC National Diploma/Certificate: merit/distinction profile 
Irish/Scottish Highers: B in 4 subjects
International Baccalaureate: 26 points
QAA: QAA recognised Access to HE Diploma, Open College Units or Open University Credits
OCR: OCR National Extended/Diploma: merit/distinction profile
Extra Information:

The Advanced Diploma: acceptable on its own

Welsh Baccalaureate (core) will be recognised in our tariff offer.

 

Course Combinations

There are a number of subjects that Marketing can be combined with, for a complete, up-to-date list, please visit the UCAS website.

Beginning: Overview

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