Dr Vish Maheshwari

Director of Postgraduate Programmes
Dr Vish Maheshwari

I lead and manage portfolio of interdisciplinary postgraduate programmes in the Faculty of Business and Management. My key responsibilities include curriculum management and development, learning and teaching innovation, resource management, managing student experience and contribution to marketing activities for student recruitment. Prior to this, Dr. Maheshwari held MBA programme leadership and Senior Lecturer in Marketing role at Leeds Business School, Leeds Beckett University.


  • PhD (Marketing) – University of Liverpool, UK
  • MA Business Management, University of Liverpool, UK
  • Bachelor of Engineering, Gujarat University, India

Professional Affiliations

  • Fellow - Chartered Institute of Marketing (CIM), UK
  • Senior Fellow - Higher Education Academy (HEA)
  • Member – Institute of Direct and Digital Marketing (IDM)        
  • Chartered Marketer – Chartered Institute of Marketing (2012-2014)
  • Member - Academy of Marketing, UK
  • Member - British Academy of Management, UK


Measures of Esteem and External roles:

Visiting Professor – Faculty of Economics, Business Administration and Accounting, Ribeirao Preto, University of Sao Paulo, Brazil (since 2015).
Co-founding Track Chair – Place Marketing and Branding track at the Annual Academy of Marketing Conference (since 2014).
SIG Co-Chair – Place Marketing and Branding Special interest research group at the Academy of Marketing, UK (since 2016).

University of Northampton, UK  Principal Examiner for MBA programme
University of Brighton, UK External Examiner for MSc programmes suite
Birmingham City University, UK External Examiner for Undergraduate Marketing subject area


Dr. Maheshwari has taught, led and managed a range of courses within Marketing and Management subject areas at undergraduate, postgraduate and doctoral level involving UK, EU and International students. These include:

  • Digital Marketing Strategy, Planning & Implementation
  • International Marketing Management
  • Marketing Strategy & Planning
  • Research Methods
  • Management Consultancy Project/ Dissertation
  • Strategic Brand Management
  • Marketing Communications
  • Marketing Research
  • Strategic Management


Research Experience

I actively contribute to the development of research in the field of marketing generally with particular interests in the area of branding, brand development and management.

Research grants & awards:

  • International Research Excellence Award – Santander Universities research grants scheme (2015-16) - research project exploring Country Brand Image of Brazil: Olympics 2016 - £1,000
  • Learning & Teaching Grant - Internationalisation of HE - University of Chester (2016) - £2,000
  • European Regional Development Fund (ERDF) - part of project team delivering training for SMEs covering areas of strategic marketing development and planning including brand management across Yorkshire region (2012-2014) - total income - £1.5m circa.
  • Business Enhancement Scheme and small-scale consumer-behavior based research project for the retail institute - Leeds Library project for the Leeds City Council (2013/14) - £2,500.
  • Academy of Marketing Science doctoral scholarships – (2008 & 2009) - $1,800
  • Doctoral studies scholarship –fully funded PhD programme - (2006-2009) –£30,000 circa.

Doctoral student supervised to completion:

  • Katrin Horn, (PhD completed 2015) An Emic Exploration of Consumer Experience Perception in Three Retail Formats: The Case of Japan
  • Priya Gunesh, (PhD completed 2016) Employer branding and strategic talent relationship management in the Mauritian banking sector
  • Fabiana Mariutti, (PhD completed 2016) Country Reputation Theory: Brazil’s Brand Image in the United Kingdom
  • Bhimsen Abacousnac, (PhD completed 2017) Impact of internal marketing on service quality in public hospitals in Mauritius
  • Eyo Essien, (PhD completed 2017) Determinants of buying behaviour in the public sector in Nigeria

Masters student supervision

I have supervised 75+ MBA, MSc, MA dissertation and consultancy project students to successful completions.

Published work

  • Maheshwari, V., Gunesh, P., Lodorfos, G., and Konstantopoulou, A.,  (forthcoming – 2017, in press) Exploring HR practitioners' perspective on employer branding and its role in organisational attractiveness and talent management, International Journal of Organisational Analysis, Vol. 25, No. 5.
  • Giraldi, J, Maheshwari, V and Mariutti, F. (forthcoming – 2017, in Press) investigating the role of attitudes on Brazil's country brand image, International Journal of Business and Globalisation
  • Maheshwari, V., Sinnott, K. and Morris, B. (forthcoming – 2017, in Press) Digital Marketing and Young Consumers, in Gbadamosi, A. (ed) (2017) Young Consumer Behaviour, Routledge publications (Taylor and Francis)
  • Maheshwari, V. Lodorfos, G. and Jacobsen, S. (2014) Determinants of brand loyalty: a study of the experience-commitment-loyalty constructs, International Journal of Business Administration, Vol. 5, No. 6, pp. 13-24
  • Maheshwari, V. Lodorfos, G. and Vandewalle, I. (2014), Exploring the role of stakeholders in place branding, International Journal of Business and Globalisation, Vol. 13, No. 1, pp. 104-121.
  • Maheshwari, V. Vandewalle, I. and Bamber, D. (2012) Place branding's role in Sustainable Development, Journal of Place Management and Development, Vol. 4, No. 2, pp.198-213. (Emerald Literati Award, Outstanding Paper award category)
  • Maheshwari, V. and Vandewalle, I. (2010) Place Branding and the European Capital of Culture Branding Campaign, Union of European Capital of Cultures (UNeECC,Vol. 1) - ISSN 2068-2123, University of Sibiu Publishing Press.
  • Bamber, D., Maheshwari, V., Vandewalle, I. (2009) Place Pulling Power: a case of Liverpool’08, Institute for Tourism Studies, pp.51-61. ISBN 978-99937-51-32-8.
  • Brown, J., Phillips, J.M., and Maheshwari, V. (2009) Consumption and Sacred Places and Spaces in Profane Contexts: a comparison between the UK and India, in Brie, S., Daggers, J. and Torevell, D. (eds) (2009) Sacred Space: interdisciplinary perspectives within contemporary contexts. Cambridge Scholars Publishing, Newcastle upon Tyne.
  • Peer-reviewed conference contributions & presentations:
  • Maheshwari, V. Lodorfos, G. and Jacobsen, S. (2014), investigating key determinants of brand loyalty: examination of brand commitment-experience-loyalty construct, presented at Academy of Marketing Science Annual Conference 21-24 May 2014, Indianapolis, USA.
  • Maheshwari, V. Lodorfos, G. and Gunesh, P. (2013), Marketing an organisation: the emergence of employer branding phenomenon. British Academy of Management Annual Conference, Liverpool, 10-12 September 2013.
  • Maheshwari, V. and Williams, G. (2011) 'Why bother branding, is it really innovative?’. British Academy of Management Conference, Aston University Business School, Birmingham, 13-15 September 2011.
  • Maheshwari, V. (2009) Place brand management. Academy of Marketing Science's 'World Marketing Congress' conference, Oslo School of Management – Campus Kristiania, Oslo, Norway, 21-25 July 2009.
  • Maheshwari, V.. and Vandewalle, I. (2009) Place branding - a different dimension to regeneration in the City of Liverpool. Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK 7-9 July 2009.
  • Maheshwari, V. Vandewalle, I. and Bamber, D. (2008) Place branding from a business perspective. 1st International Place Branding Conference, Berlin City Hall, Berlin, Germany, 4-6 December 2008.
  • Maheshwari, V. (2008) Sustaining Place Branding Identity: key construct for continual development of the region. In: Doctoral Colloquium of International Conference of Cultural Perspectives in Marketing, January 16-19, 2008, Royal Sonesta Hotel, New Orleans, USA.

Editor board member:

  • Journal of Global Responsibility
  • International Journal of Organisational Analysis

Ad hoc Journal Reviewer role:

  • Journal of Product & Brand Management;
  • Journal of Place Management & Development;
  • Journal of Place Branding & Public Diplomacy
  • European Journal of Marketing;
  • International Journal of Business Administration

International conference peer-reviewer role:

  • Academy of Marketing Science Annual conference
  • Academy of Marketing Annual Conference
  • European Marketing Academy Conference
  • British Academy of Management Conference (including Doctorial Colloquium)