Dr Maeve Marmion

Programme Leader for International Tourism Management


PhD in Heritage Tourism Management

1st Class BA (Hons) Tourism and Heritage Management

Fellow of the Higher Eductaion Academy (FHEA)


Maeve is a senior lecturer in International Tourism and Events Management and Programme Leader for InternationalTourism Management programmes. She is a Fellow of the Higher Education Academy with a PhD awarded from Bournemouth University in 2012.
Her research focuses on heritage tourism, heritage management, responsible and sustainable tourism, tourism and seniors and tourism ethics. She leads a number of UG modules and delivers on a range of subjects including tourism ethics, customer service, research methods and contemporary issues in events management. She supervises Undergraduate and Postgraduate research including students on Masters, MPhil and PhD programmes of study.
In the past, she has taught business ethics, marketing ethics and hospitality marketing at the University of Portsmouth Business School and has taught services marketing and supervised UG research at Bournemouth University’s School of Tourism.


Module Leader:

International Tourism Management; Tourism in Global Society; Researching the Visitor Economy; Managing Customer Service.

Module Tutor:

Sustainable Tourism in Practice; Contemporary Issues in Events Management; Developing Professional Practice.

Other Roles and Responsibilities:

Programme Leader

Undergraduate Dissertation Supervisor

Postgraduate Research Supervisor

Personal Academic Tutor

External Examiner


Tourism and Ageing; Tourism Ethics; Sustainable Tourism;

Heritage Management; Understanding Heritage;

Social Cause Marketing; Ethics in Marketing;

Qualitative Research Methodology; Focus Group Research.

Published work

Book Chapter

Marmion, M., Calver, S., & Wilkes, K. (2009) 'Heritage? What do you mean by heritage?' In S. Lira & R. Amoêda (Eds.), Constructing Intangible Heritage. The Green Lines Institute for Sustainable Development, Barcelos, Portugal.

Book Review

Marmion, M. (2009) Book Review of 'The Heritage Reader' (2008) Fairclough, Harrison, Schofield and Jameson Jnr, New York, Routledge, Journal of Heritage Tourism ,3 (4), 263-264.

Conference Proceedings

Marmion, M., Wilkes, K., and Calver, S., (2009) ‘Perceiving, Valuing and Engaging in Heritage in the UK’. In Tourist Experiences, Meanings, Motivations and Behaviours. University of Central Lancashire.

Conference Presentations

Marmion, M. (2009) 'Heritage? What do you mean by heritage?' Paper presented at Sharing Cultures 2009: An International Conference on Intangible Heritage, Pico Island, The Azores. 30th May - 1st June.

Marmion, M., & Sadd, D. (2008). Thematic Analysis. Paper presented at the Exploring Tourism II: Issues in PhD Research, Bournemouth University. 29th = 30th May.