Colin Potts

Senior Lecturer, Marketing, Tourism & Events Management

I joined the Marketing, Tourism & Events Management team in 2010 following 25 years in destination development and management, spent mainly in Gloucestershire and Chester where I headed the tourism service and had a leading role establishing and operating Chester Renaissance.


Post Graduate Diploma in Tourism Management, Manchester Polytechnic, 1983

BA (Hons) American Studies, University of East Anglia, 1981

Professional qualifications include Programme & Project Management



I am a former President of the Tourism Management Institute, the national body of destination managers and have chaired several other UK tourism organisations. My publications include national guidance on measuring return on tourism marketing campaigns and on operating Tourist Information Centres, and numerous destination plans including Chester's Tourism and Place Marketing Strategies.


I teach mainly on Marketing, Tourism & Events Management modules at levels 4-6. I also teach on some Business modules.


I have a particular interest in destination planning and development, in widening understanding of the visitor economy, in measuring places’ performance and in place marketing.

Published work

Measuring Return on Investment of Destination Marketing Campaigns;

Destination Performance UK (2008)

Assessing Tourist Information Centre Performance (with Sarah Osborne);

Destination Performance UK (2006)