Kimberley Haggis

Combined Hons Photography and Graphic Design (2007-10)

What subject(s) did you study at UoC?

Photography & Graphic Design

Who do you work for now and describe the field you work in?

I have set up a business with a partner creating virtual tours.


What kind of clients do you work with?

Virtual Tours can be applied to a wide range of industries. So far I have worked for hotels and restaurants, boutique shops, spas, estate agents, house builders, educational departments, tradesmen and a tall ship owner.


What kind of things do you do in your job?

 My job involves going to venues and photographing them. Often I have to dress the scene to make it look at it’s best. Sometimes clients are open to my creative ideas and I have been able to include models in my work. Once the images have been taken I then need to process them on the computer and edit them accordingly using specific software. As our tours can include interactive pop up’s I use my design skills to create bespoke html’s or jpegs. I also used these skills when creating our brand identity, website and stationary.


What’s been the most interesting project you’ve been involved in so far and why?

The most interesting job I have worked on so far was for a boutique lingerie shop in Chester called Saint Belle. The clients were very open to my ideas and as a result I believe I was able to create the best tour possible to show off their boutique and their products. It was really great to have the freedom to do what I wanted and I really enjoyed working with a model.


What aspects of your course at UoC helped you get where you are?

My company iLogic came about due to an idea I had late on in my third year that I thought would enhance my creative practice. My initial interest in panoramic photography was purely for creative reasons but it soon developed into something more practical once I realised the business potential.

Doing a degree in photography meant that I had the photographic skills required to create panoramic images. I also had all of the photo editing skills required to do my job effectively and efficiently. While doing a degree in Graphic Design meant I had the confidence and skills required to create my own branding and website without having to involve or pay anyone else.


When you started your job, were there any gaps in your skills/knowledge, or did you have any additional training or mentoring?

Initially when setting up my business I had to learn how to use new software and work out the best technique to create the best possible panoramic’s and virtual tours but I believe this is something I will have to do through out my career as new software and technology is being developed all of the time. As soon as I left university I was lucky enough to get a job with a design agency and they were able to help teach me basic coding skills which have aided me a lot in the production of my own website and html mail shots.


How do you keep up with what’s current in your field?

I’m not very good at keeping up with what’s current. I know I should go to more galleries but generally I just browse the internet, flick through the odd magazine or read e-shots sent to me by galleries or photo magazines.


What’s the difference between being a working professional and being a student (steady now….!!)

So far in the working world I have discovered that you can’t be as creative as you could be as a student. At uni you are your own client deciding on the brief and possible constraints but generally in the working world clients prefer to keep designs pretty safe. They know what they want and they generally aren’t open to new ideas.


What would be the one piece of advice you could give to a current student?

Enjoy the freedom of being as creative as you possibly can as a student before you enter the commercial world and have to rein it in.