University welcomes Queen’s Park High School pupils for marketing taster session.

Posted on 21st November 2017

A group of Year 8 and 9 pupils from Queen’s Park High School have attended a marketing taster session at the University of Chester’s neighbouring Queen’s Park Campus.

Queen’s Park High School pupils enjoying the marketing taster session.
Queen’s Park High School pupils enjoying the marketing taster session.

Lecturers gave up their time and offered their expertise during the University’s busy Induction Week period to deliver the session to a group of around 25 13 to 14-year-olds, alongside three members of staff from their school. For many of the pupils, it was their first experience of a University environment.

The budding young marketers were put through their paces with a series of marketing activities, looking at how they would promote Chester Business School. This involved considering target audiences, what sort of communication methods would best reach school children and why, as well as thinking about key messages.

The inspiring afternoon was led by Julie Marshall, Senior Lecturer in Marketing, and Jane Martin, Marketing Programme Leader. The session saw the pupils learn many essential transferable skills such as teamwork, communication, creativity and time management, which all helped to build the pupils’ confidence.

The pupils will shortly be undertaking a project for their school looking at the best ways to promote Queen’s Park High School. Jane and Julie hope that the pupils can transfer their ideas from the taster session to their school project.

Jane said: “We were delighted to welcome staff and students from Queen’s Park High School. The pupils were highly engaged, and the room was buzzing with activity and energy. We hope that we can continue to forge a strong relationship with the school and really look forward to welcoming Queen’s Park High School staff and pupils again in the near future."

Julie added: “It was great to see the pupils grow in confidence as they started to share their creative and valuable marketing ideas. There were clearly some budding marketeers amongst the group!  We look forward to working again with such enthusiastic pupils from our neighbouring school.”

Matt Yeoman, Lead Practitioner for Teaching and Learning at Queen’s Park High School, said: “We are incredibly proud of the way our students engaged with this opportunity and their engagement on the day was testament to their drive and ambition to become entrepreneurs in their own right in the future. We are looking forward to working in partnership with the University again to further support the development of the potential, aspirations and ambitions of our students.”

The school has already discussed the possibility of holding sessions for older students, who will be starting to consider Higher Education in the very near future.