Event Management students explore regeneration in Liverpool

Posted on 31st January 2018

Third year Event Management students from the University of Chester Business School recently visited ACC Liverpool to explore ideas of regeneration.

The ACC Liverpool
The ACC Liverpool

The students were asked to critically analyse the role of the venue in the urban regeneration of Liverpool that has been funded through the Capital of Culture (2008) project. They were treated to a comprehensive tour of its award-winning facilities – the Echo Arena, BT Convention Centre, and the newest addition to the site, Exhibition Centre Liverpool. The students also received an interesting and informative presentation from The ACC Liverpool Group’s Assistant Director of Events, Tom Lechthaler.

Liverpool Docks 1

Tom, who has been with The ACC Liverpool Group from its start, and who built the events team and its portfolio from scratch to what it is today, gave a detailed account of the journey of the venue, from conception to completion. This included its success in contributing to Liverpool's regeneration. The ACC Liverpool provides remarkable economic contribution to the city year on year, raising the profile of Liverpool as a leisure and business tourism destination.

Tom Lechthaler said: “As the largest conference, entertainment and exhibition venue in the region, we are always pleased to be able to share our experience with students coming into the industry, after all they are all future event managers.

“This year marks 10 years since we opened and a decade since Liverpool reigned as Capital of Culture so it was fitting to be able to talk about how we have contributed to the regeneration of the city, generating more than £1.4bn in economic impact to the region.”

Kyrrie Dawson, a final year Marketing with Events Management student, aged 23, from Macclesfield, said: “Our day at the ACCL was not only enlightening, but also informative. Tom Lechthaler was amazing at answering all our questions and giving us all the relevant information to complete our assignments which are part of the Major Events in Context module. It is a challenging module, however having Emily as our lecturer is brilliant as she has a wealth of knowledge and expertise.

 Liverpool Docks 2

Emily Brogden, Senior Lecturer and Programme Leader for Events and Festivals Management and David Atkinson, Visiting Lecturer in Events Management were impressed and grateful for the warm and welcoming reception they received from the ACC Liverpool Group team. Emily said: “Considering the scale and volume of events ACC Liverpool turns over every month, we were grateful to be accommodated so hospitably on the trip, particularly after the recent fire which destroyed their main car park on New Year’s Eve.

Tom answered many questions about his exciting and inspiring career within the Events Industry, which our budding Event Managers, soon to step out the doors and graduate later this year, were only too pleased to hear about.

“We look forward to taking another cohort of students to the venue next year and it is something for our prospective applicants to aspire and look forward to.”