Professor Morven Mceachern
Professor of Sustainability & Marketing Ethics
Biography
Professor Morven McEachern is Professor of Sustainability and Marketing Ethics at Chester Business School, University of Chester. Following various senior teaching and research roles, she has taught/led modules on research methods, consumer behaviour and social sustainability. She is the Chester Business School lead for PRME (Principles for Responsible Management Education) and is a Fellow of the Higher Education Academy. With a specialist emphasis on food systems and place, her research revolves around sustainable/ethical production and consumption, including the impact of austerity and poverty. As an experienced PhD/DBA/MRes supervisor, she has capacity for doctoral supervision on areas relating to sustainability, ethics and consumption behaviour.
Teaching and Supervision
Key Teaching: • BU7040 Research Methods (Level 7) • BU7501 Business Dissertation • Various guest teaching sessions on sustainability across Business & Management PGR programmes
Research and Knowledge Exchange
My research interests lie within a variety of sustainable production and consumption contexts, especially food, fashion and place. In addition to informing policy and industry practice, this research has been presented at a number of international conferences and a range of academic journals such as Marketing Theory, Consumption, Markets and Culture, Sociology and the Journal of Business Ethics. She has co-edited various Journal special issues around her related research interests; contributed to edited books (e.g. The Handbook of Marketing Ethics, Sage, 2021) and is co-author of Contemporary Issues in Green and Ethical Marketing (Routledge, 2014) as well as appearing on various media to talk about her research. She is particularly interested in supervising PhDs in the following areas: • Sustainability - food ethics; business ethics; consumption ethics. • Social enterprise - social impact; austerity; food poverty. • Place – consumption of space and place; community spaces e.g. parks, greenspace; rural space. Following on from a British Academy/Leverhulme grant (https://www.thebritishacademy.ac.uk/funding/evaluation/case-study-morven-mceachern/), and various publications ( e.g. https://journals.sagepub.com/doi/full/10.1177/00380385211003450), details of her current edited book published by Routledge titled is ‘Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications’ (https://lnkd.in/eMSuHYKV) which represents an important and timely collection of international and interdisciplinary studies offering rich contributions to poverty and austerity research.