This module should be advantageous for graduates seeking employment in any industry. For Non project managers to develop knowledge of the concepts, processes, tools and competencies for managing projects and be able to apply these in real life situations in any industry and job role. Module should enable students to acquire up to date knowledge on Project Management in a modern workplace, specifically looking at what makes projects successful and why they fail.

The People Management and Analytics module provides an in-depth understanding of how to manage people and change effectively within an organisation, incorporating both theoretical and practical elements. Upon completion, students will gain key insights and skills in the following areas:

1. Professional Standards and Ethics: Students will learn to uphold and maintain the standards set out in the CIPD (Chartered Institute of Personnel and Development) code of professional conduct, ensuring they can apply ethical practices in people management.
2. Understanding Employment Relationships: Students will critically reflect on the factors that influence the employment relationship within an organisation, evaluating both internal and external determinants.
3. People Performance: Students will explore the concept of people performance, examining the internal and external factors that drive individual and organisational outcomes. They will develop an understanding of how people analytics can be used to enhance performance management.
4. People Analytics: Students will gain an understanding of how data and analytics can be leveraged to improve people performance, providing them with a practical skillset to apply in a variety of organisational contexts.
5. Leading Others : Students will consider the nature and significance of leadership in organisations, evaluating contemporary and future contexts in the light of developments in theoretical approaches to leadership and how they apply. 
6. Managing Change Effectively : Students will critically reflect on the challenges inherent in successfully leading change and the role of the future leader in doing so.

Throughout the module, students will engage with a variety of learning activities, including in-class discussions, collaboration and group work, providing opportunities for active participation and the development of analytical and problem-solving skills. They will be encouraged to critically engage with real-world case studies and practice applying academic concepts to practical scenarios.

Students will learn how to produce a professional business report with graphs highlighting the key data outlining real business people management issues and making suggestions to improve ; will complete a Portfolio, including analysis and reflection focussed on leading in the future and a presentation based on a self selected change scenario. Students will be equipped with the knowledge and skills to address real-life people management challenges and apply them in a professional setting.

This modules provides a comprehensive knowledge strategic marketing planning and management process. It will develop a critical perspective of the various strategic marketing approaches and models available and will enable you to implement them within an organisational context, with a view to creating a sustainable competitive advantage.

Digital technologies and concepts will be analysed to consider how this might feed into the strategic marketing process. You will also  explore contemporary marketing issues and critically evaluate their impact on the discipline of marketing.

The module offers a critical understanding of branding and it's creative and managerial role in the marketplace. It will offer a holistic approach to branding, moving away from a simple concept of visual identity to developing a brand experience as part of the customer journey, thus considering internal branding as a key aspect of brand delivery.

It will provide a strategic skillset to grow and maintain brands in a sustainable and ethical manner, whilst at the same time focusing on way to enhance brand image and identity.

The module will encourage you to think in a more creative way towards brand building and development as well as offering a strategic focus.

This module equips students with the essential skills and knowledge required in modern business environments. A strong understanding of business strategy and analysis is crucial for various roles. For instance, Business Analysts must be proficient in change management, negotiation, and impact assessment, ensuring that organisational improvements are effectively implemented while managing both intended and unintended consequences.

Effective critical thinking is key to evaluating the impact of decisions on internal and external stakeholders and conducting cost-benefit analyses.

Key competencies developed in this module include:

• Decision-making and strategic alignment – ensuring all stakeholders share a common vision.
• Collaboration and teamwork – working effectively with diverse individuals and project managers.
• Scenario planning and problem-solving – anticipating challenges and managing change.
• Data analysis and presentation – questioning assumptions, interpreting insights, and communicating findings in a clear, audience-friendly manner.

The module strikes a balance between contextual and theoretical discourse in the area of strategic management and the practical and professional challenges which face business professionals when driving strategy, providing a critical insight into the skills and knowledge needed to perform effectively and strategically in the role of a business analyst.

This module will explore emerging and disruptive trends in digital marketing. Module content will be informed by the most current issues and debates within the industry. Topics may include the role of Artificial Intelligence in marketing, content marketing trends, misinformation, developments in digital retail, and regulatory considerations  such as data management and advertising standards

Learners will develop an in-depth appreciation of the current digital landscape to prepare them as graduates for evolving industry standards and expectations. 

This module develops student knowledge of the United Nations’ Sustainable Development Goals (UNSDGs) in the context of Marketing.

Students will examine the relationship between marketing and sustainability and identify the challenges that sustainable development presents to marketing practice.

Students will evaluate sustainable marketing frameworks, sustainable consumer behaviour and alternative consumption (e.g. the sharing economy) by examining academic theory and contemporary marketing practice, developing sustainability marketing knowledge and skills that equip marketing professionals for the challenges of the 21st Century.

The module is designed to enable students to develop and apply business research and analytical skills that will enhance their employability and rapid progression to management positions in the workplace. It requires them to: 

• Undertake a research project that is 'scoped and framed' within a required degree programme of study.
• Design and conduct appropriate in-depth research in an elected area of study.
• Acquire, consolidate and apply theoretical knowledge, methodologies, and research approaches in a ‘real world’ environment.
• Develop and utilise skills in critical investigation; analysis and synthesis of evidence; reflection and autonomous learning.

This is a self-directed module which enables and empowers students to initiate and develop their own project concept appropriate to their discipline of study.

Students within their final year of studies are very focussed on their ultimate work aspirations, and this module aids them to gain 'graduate trajectory' and enable them to better move into their chosen profession / industry as seamlessly as possible upon graduation.  

After the initial lectures setting out the style and scope of the module and opportunities, students decide on the content of their project and assessment (co-creation), and pitch this to staff by way of an initial project proposal.

Students then receive tutorial support and supervision throughout the year and agree the form that their final assessment will take. Students are encouraged to work with other stakeholders (internally or externally) where appropriate in the developing the project or work.