This module should be advantageous for graduates seeking employment in any industry. For Non project managers to develop knowledge of the concepts, processes, tools and competencies for managing projects and be able to apply these in real life situations in any industry and job role. Module should enable students to acquire up to date knowledge on Project Management in a modern workplace, specifically looking at what makes projects successful and why they fail.

This module considers how public bodies and destination management organisations (DMOs) can contribute to the development of sustainable places. It includes:

The need for sustainable destination planning and management

Theories and models used in the development and management of international destinations

Practical approaches to destination planning and management applied at international, national, regional and local levels and in a range of different types of place according to their environment and the extent of their existing tourism volume and challenges.

Topics covered include: 

• Stakeholder engagement
• Destination research and forecasting
• Strategic Policy development
• Destination planning techniques
• The role of different types of destination management organisation
• Destination branding and place shaping
• Place promotion and marketing
• Destination management techniques

This modules provides a comprehensive knowledge strategic marketing planning and management process. It will develop a critical perspective of the various strategic marketing approaches and models available and will enable you to implement them within an organisational context, with a view to creating a sustainable competitive advantage.

Digital technologies and concepts will be analysed to consider how this might feed into the strategic marketing process. You will also  explore contemporary marketing issues and critically evaluate their impact on the discipline of marketing. 

The module will provide a critical understanding of most current trends and innovations that impact the tourism and events industry. By researching a diversity of issues and sharing the findings with their classmates during presentations, all students will gain an in-depth insight into the ‘state of play’ of 21st-century tourism. The subject takes a macro approach of trends and students will find knowledge gained useful when they are studying other, more specialized aspects of the hotel and tourism industry during their course. 

The following is illustrative of topics that can be covered:

• Digitalisation (e.g. AI, AVR, Hybrid, mobile technology) in the tourism and event
• Overtourism/detourism issue
• Terrorism, security, crowd management and  risk management
• Diversity and inclusion in tourism and event setting
• Cultural sensitivity 
• Tourist and event attendees' health and disease
• Innovations in tourism and event development
• Attendee's and tourists' behaviour 
• Sustainability trend
• Authenticity and commercialisation in tourism and events

The module offers a critical understanding of branding and it's creative and managerial role in the marketplace. It will offer a holistic approach to branding, moving away from a simple concept of visual identity to developing a brand experience as part of the customer journey, thus considering internal branding as a key aspect of brand delivery.

It will provide a strategic skillset to grow and maintain brands in a sustainable and ethical manner, whilst at the same time focusing on way to enhance brand image and identity.

The module will encourage you to think in a more creative way towards brand building and development as well as offering a strategic focus.

This module will explore emerging and disruptive trends in digital marketing. Module content will be informed by the most current issues and debates within the industry. Topics may include the role of Artificial Intelligence in marketing, content marketing trends, misinformation, developments in digital retail, and regulatory considerations  such as data management and advertising standards

Learners will develop an in-depth appreciation of the current digital landscape to prepare them as graduates for evolving industry standards and expectations. 

This module develops student knowledge of the United Nations’ Sustainable Development Goals (UNSDGs) in the context of Marketing.

Students will examine the relationship between marketing and sustainability and identify the challenges that sustainable development presents to marketing practice.

Students will evaluate sustainable marketing frameworks, sustainable consumer behaviour and alternative consumption (e.g. the sharing economy) by examining academic theory and contemporary marketing practice, developing sustainability marketing knowledge and skills that equip marketing professionals for the challenges of the 21st Century.

This module will explore and examine a range of key themes, theories and concepts in order to develop knowledge and understanding for students to appreciate the complexity of managing, leading and operating in the Third Sector. Via a range of interactive lecture/workshops students will study inter-related themes such as:

• Fundraising mechanisms, approaches and opportunities 
• Reasons and motivations for giving and supporting the Third Sector
• The role of the Charity Commission
• Contemporary trends and issues in the Third Sector
• The role of philanthropy and altruism 
• Third Sector Regulations and Governance 
• Trustees and board management
• Financial management in the Third Sector
• The Donor Pyramid and Donor Journey
• Association with celebrity's as Patrons and the Brand impacts
• Challenges facing the Third Sector 
• Public support and perception of the Third Sector 
• Legislation and law within the Third Sector 

The module is designed to enable students to develop and apply business research and analytical skills that will enhance their employability and rapid progression to management positions in the workplace. It requires them to: 

• Undertake a research project that is 'scoped and framed' within a required degree programme of study.
• Design and conduct appropriate in-depth research in an elected area of study.
• Acquire, consolidate and apply theoretical knowledge, methodologies, and research approaches in a ‘real world’ environment.
• Develop and utilise skills in critical investigation; analysis and synthesis of evidence; reflection and autonomous learning.

This is a self-directed module which enables and empowers students to initiate and develop their own project concept appropriate to their discipline of study.

Students within their final year of studies are very focussed on their ultimate work aspirations, and this module aids them to gain 'graduate trajectory' and enable them to better move into their chosen profession / industry as seamlessly as possible upon graduation.  

After the initial lectures setting out the style and scope of the module and opportunities, students decide on the content of their project and assessment (co-creation), and pitch this to staff by way of an initial project proposal.

Students then receive tutorial support and supervision throughout the year and agree the form that their final assessment will take. Students are encouraged to work with other stakeholders (internally or externally) where appropriate in the developing the project or work.