Students will be introduced to key business functions and principles alongside operational and strategic practices in the modern world of business. Business maths skills are developed in conjunction with Excel functionalities.

Indicative content:

• Introduction to organisations, organisational structures and behaviour
• Leadership and management styles
• Motivation in business
• Business ethics and corporate social responsibility
• Introduction to strategy
• Influences on business
• Introduction to entrepreneurship
• Budgeting and calculation of expenses
• Preparation of financial statements
• Presenting and understanding graphical information
• Introduction to statistics
• Percentages, ratios, and proportions
• Learning to use and navigate a range of digital spaces specific to your subject
• Understanding academic conduct and conventions for communicating information
• Finding and using a range of academic sources relating to your subject

This module introduces key concepts and the fundamentals of industry skills for effective marketing. Students will identify international marketing campaigns and some of the challenges for these. Social media and 'out of house' approaches will be explored alongside a practical understanding of marketing tools, product promotion and placement, and marketing mix for global brands.

Indicative content:

• Definition and scope of marketing
• Importance of marketing in business and society
• Overview of the marketing mix (4Ps)
• Techniques for gathering and analysing data
• Developing content for presentations
• Understanding target audience needs and preferences
• Adapting the 4Ps to different markets
• Strategies for product localization and global branding
• Cultural and ethical considerations
• Impact of globalization and technology on marketing
• Overview of popular social media platforms and their user demographics
• Role of influencers and user-generated content
• Digital tools: Google Analytics, CRM systems, and content management platforms
• Strategies for product launches and promotions
• Event marketing techniques
• Advancing digital and academic skills introduced during Term 1
• Developing research and information literacy in relation to your subject
• Creating an academic poster on a chosen research paper

This module is an introduction to global business and globalization. Students will explore international business environments and their socio-political contexts. There will be an examination of international trade from an historical perspective and an overview of the emergence of corporate social responsibility and ethical considerations and practices.

Indicative content:

• Definition and scope of global business
• Overview of globalization and its impact on trade and commerce
• Characteristics of global markets and multinational corporations
• Political and economic systems in case study countries
• Cultural differences and their impact on business practices
• Global trade agreements and organizations
• Fundamentals of international trade
• Introduction to trade barriers: tariffs, quotas, and embargoes
• Corporate social responsibility in a global context
• Ethical challenges in international business
• Case study impact of global crises (pandemics, economic recessions)
• Geopolitical risks and opportunities
• Emerging markets and trends in global business