This module will introduce you to the fundamentals of marketing and core digital marketing principles. You will consider how markets are segmented and targeted and how consumers make decisions. This will lead to a focus on the marketing mix and the digital landscape. You will also consider how marketing concepts are applied in a digital context and will then apply these concepts and techniques to a live project.

This module expands your knowledge from the Practical Marketing Module. You will deepen your understanding of how the marketing mix applies in practical and digital contexts. You will appreciate how current and emerging digital marketing practice influences overall marketing approaches.

This will be delivered through a marketing simulation (i.e. MyMarketingExperience) in order to provide a real-world scenario to apply your knowledge.

In this module, you will gain deeper insight into current marketing issues and practices, as well as exploring key themes that are evolving within the industry.

This module aims to broaden your marketing knowledge and practical skills to help you move up to Level 5 study and shape your career aspirations. Topics may include but are not limited to sustainability and ethics, consumer insights, global marketing, AI in marketing, and digital disruption. In addition we will build on your academic skills and practice as part of your step-up to Level 5.

The module focuses on contemporary soft skills and enables students to develop a modern marketing mindset, making you an asset to any marketing team. You will draw upon the diverse strands of knowledge you have accumulated on your programme to this point, resulting in a holistic understanding of your chosen discipline.

This module will be informed by employers and marketing professionals, professional bodies such as the Chartered Institute of Marketing, and publications such as Skills for the Modern Marketing (Econsultancy). Content will vary depending on industry requirements.

You will develop key skills the industry requires, including but not limited to creative thinking and creative media. Module content will encourage curiosity and confidence when applying marketing-specific skills.