MBA with Specialism in Marketing (with optional Placement/Project year)

This module equips students with adequate financial knowledge of corporate finance including investing, financing and dividend decisions in an organisational context. It aims to achieve the following objectives:-

1-To enable students to explore and develop an understanding of the theoretical techniques, concepts and methods employed in finance
2- To develop the ability to apply the theoretical to the practical, through the analysis of data and application of relevant techniques in the context of a variety of organisations
3- To evaluate and develop a critical and reflective awareness of the importance of the application of finance to decision making within organisations

Indicative contents include but are not limited to:

• Financial accounting – financial reporting/statements/corporate financing/financial control techniques/cash flow management
• Management and cost accounting – operational/implementation/strategic financial decision making/performance measurement
• Investment decisions – appraisal/risk/financing/capital rationing/strategy/acquisitions/rationing/strategy/acquisitions and mergers
• Value based management – shareholder value/valuation/ethical issues

This module provides a critical overview of the core areas of marketing for organisations. It covers key concepts such as customer value, market analysis, and strategic marketing planning.

Students will explore key factors shaping the marketing environment, target marketing and consumer buyer behaviour, the importance and role of positioning and integrated marketing communications with an emphasis on the development and rationale for developing strong brands. Students will also examine the contemporary marketing challenges facing organisations students and how to evaluate marketing strategy.

This module integrates advanced leadership theories with ethical management strategies, emphasizing the practical skills needed to address complex organizational challenges. It cultivates ethical decision-making, shapes accountable leadership practices, and fosters sustainable and value-driven organisational cultures.

This module offers a comprehensive understanding of strategic international marketing, emphasising the development of cohesive marketing strategies that adapt to cultural differences. Students will develop a strategic appreciation of international marketing context, challenges and opportunities, enhancing their understanding of how organisations engage with the internationalisation process.

Students will explore the international marketing environment, buyer behaviour, evaluation of and developing marketing strategies and actions to account for international cultures, sustainability, traits and behaviours. 

This module places a strong emphasis on the tactical decisions in marketing communications. It equips students with the strategic, analytical, and practical tools required to communicate value to diverse stakeholders and build strong, consistent brand messages across multiple channels. It examines how key communication techniques such as advertising, search, content marking and social media influence marketing communication decisions. It provides an understanding of how to manage effective marketing communication strategies in a dynamic and digitally driven marketplace.

Students will explore how the context of the customer, organisation and wider environment shape marketing communications. The module focuses on evaluating the role and effectiveness of a range of marketing communication methods with attention paid to digital techniques used in the planning and delivery of campaigns designed to support the promotion of products and services. The module aims to assist students to extend their knowledge of different marketing approaches and enhance their skills in critical evaluation and communication of evidence backed ideas in a professional and academic context.

A course of individual study and research project in accordance with established research principles involving the completion of a Management Research Project, usually in the form of a dissertation. 

The module is designed to enable learners to:

• Be able to identify & justify a Business research "real world" problems, evaluate, and apply appropriate research methods to address the research problem.
• Design and implement a management research project using methodologies and methods appropriate to
  research questions and objectives
• Analyse and report business/management research findings to meet academic and practitioner needs
• Demonstrate critical reflection on the research process, managerial implications and alignment with future study.
• Demonstrate the application of knowledge and skills to plan a substantial management research project.
• Assess and evaluate potential ethical and practical challenges to conducting a management research project.
• Provide students with the skills to develop the work from an existing research proposal into a piece of rigorous management research or an organisation-specific project using secondary or primary data as negotiated with their supervisor
• To provide students with the skills to write up an extended piece of research, demonstrating academic rigour, including consideration of methodological and ethical issues associated with the programme of academic research or the organisation specific project
• To enhance students' project planning, presentation, critical reflection, and analysis skills
• To support students with the opportunity, and the enabling mechanisms to support their development towards
  independent learning.

Indicative content includes, but is not limited to:

• The nature, extent and purposes of management research
• Management research paradigms
• Research strategies
• Research designs, methods and approaches
• Research quality standards: establishing validity, reliability and generalisability
• Sampling and Research instrument design
• Research ethics
• Research Data Management: collection, organisation and analysis
• Managing a dissertation research project