Students will be introduced to key business functions and principles alongside operational and strategic practices in the modern world of business. Business maths skills are developed in conjunction with Excel functionalities.

Indicative content:

• Introduction to organisations, organisational structures and behaviour
• Leadership and management styles
• Motivation in business
• Business ethics and corporate social responsibility
• Introduction to strategy
• Influences on business
• Introduction to entrepreneurship
• Budgeting and calculation of expenses
• Preparation of financial statements
• Presenting and understanding graphical information
• Introduction to statistics
• Percentages, ratios, and proportions
• Learning to use and navigate a range of digital spaces specific to your subject
• Understanding academic conduct and conventions for communicating information
• Finding and using a range of academic sources relating to your subject

This module introduces key concepts and the fundamentals of industry skills for effective marketing. Students will identify international marketing campaigns and some of the challenges for these. Social media and 'out of house' approaches will be explored alongside a practical understanding of marketing tools, product promotion and placement, and marketing mix for global brands.

Indicative content:

• Definition and scope of marketing
• Importance of marketing in business and society
• Overview of the marketing mix (4Ps)
• Techniques for gathering and analysing data
• Developing content for presentations
• Understanding target audience needs and preferences
• Adapting the 4Ps to different markets
• Strategies for product localization and global branding
• Cultural and ethical considerations
• Impact of globalization and technology on marketing
• Overview of popular social media platforms and their user demographics
• Role of influencers and user-generated content
• Digital tools: Google Analytics, CRM systems, and content management platforms
• Strategies for product launches and promotions
• Event marketing techniques
• Advancing digital and academic skills introduced during Term 1
• Developing research and information literacy in relation to your subject
• Creating an academic poster on a chosen research paper

This module explores the principles and practices of leadership, coaching, and change management within diverse professional contexts, including education, social work, sports management, policing, and business. Students will build self-awareness, develop coaching and leadership skills, and learn how to manage individual, team, and organizational change effectively. By combining theory with practical application, the module prepares students to navigate real-world challenges in their chosen fields.

Module Content:

• Self-Awareness and Leadership Development:
  • Identifying personal leadership styles and growth areas.
  • Reflecting on the role of self-awareness in influencing others.
• Building Professional Relationships:
  • Techniques for effective communication and boundary setting.
  • Coaching and mentoring for individual development.
• Understanding Group Dynamics:
  • Strategies for managing team change and fostering collaboration.
  • Addressing conflict and building resilience in groups.
• Leading Organizational Change:
  • Influencing culture and driving sustained change.
  • Ethical considerations and professional boundaries in leadership.