Oluwatobi Ogunmokun

Senior Lecturer

Chester Business School
o.ogunmokun@chester.ac.uk
Oluwatobi Ogunmokun

Leveraging a wealth of practical action-based research and academic experience, Oluwatobi's pedagogy and scholarship focus on business ethics, marketing, and research methodologies.

Oluwatobi joined Chester Business School, transitioning from his teaching roles in Cyprus and Morocco. He has taught and led Business Ethics, Digital Marketing and Research Methods modules.

Driven by a keen emphasis on environmental ethics and psychology, his research orbits the realms of employee and consumer environmental ethics, alongside the broader spectrum of organisational responsibility. Proficient in his role as a postgraduate supervisor, he has provided expert guidance for dissertations spanning themes of ethics, sustainability, and consumer behaviours.

  • Leading and Managing Ethically
  • Research in Context
  • Management Research Project
  • Social Media strategy
  • Leadership in Action
  • Business Ethics
  • Environmental Behaviour
  • Consumer Psychology
  • Employee Psychology

Ikhide, J. E., Ogunmokun, O. A., & Chen, T. (2023). Restraints and enablers of green initiative-taking among hospitality employees: a mixed-methods approach. Journal of Sustainable Tourism, 1-22.

Joshua, J. B., Jin, Y., Ogunmokun, O. A., & Ikhide, J. E. (2023). Hospitality for sustainability: employee eco-anxiety and employee green behaviors in green restaurants. Journal of Sustainable Tourism, 31(6), 1356-1372.

Ogunmokun, O. A., Timur, S., Bayighomog, S. W., & Ikhide, J. E. (2021). Banks CSR‐fit, customers' quality of life, and cross‐buying: A joint moderation model. Psychology & Marketing, 38(8), 1182-1196.

Ikhide, J. E., Timur, A. T., & Ogunmokun, O. A. (2023). Journalists as first responders: a new perspective on emotional labour and initiative taking in crises. The International Journal of Human Resource Management, 34(4), 805-831.

Ogunmokun, O. A., & Timur, S. (2022). Customers’ quality of life, advocacy and banks’ CSR‐fit: A cross‐validated moderated mediation model. International Journal of Consumer Studies, 46(3), 907-924.

Ikhide, J. E., Timur, A. T., & Ogunmokun, O. A. (2021). The strategic intersection of HR and CSR: CSR motive and millennial joining intention. Journal of Management & Organization, 1-19.

Ogunmokun, O. A., Eluwole, K. K., Avci, T., Lasisi, T. T., & Ikhide, J. E. (2020). Propensity to trust and knowledge sharing behavior: An evaluation of importance-performance analysis among Nigerian restaurant employees. Tourism management perspectives, 33, 100590.

Ogunmokun, O. A., Timur, S., & Ikhide, J. E. (2022). Reversing student attrition intentions using university COVID-19 response: a serial mediation and multi-group analysis. Journal of Marketing for Higher Education, 1-20.

Ikhide, J. E., Timur, A. T., & Ogunmokun, O. A. (2022). The potential and constraint of work gamification for employees’ creative performance. The Service Industries Journal, 42(5-6), 360-382.

Bayighomog, S. W., Ogunmokun, O. A., Ikhide, J. E., Tanova, C., & Anasori, E. (2023). How and when mindfulness inhibits emotional exhaustion: A moderated mediation model. Current Psychology, 42(11), 9080-9094.

Ikhide, J. E., Timur, A. T., & Ogunmokun, O. A. (2023). A balanced perspective on the affordance of a gamified HRM system for employees' creative performance. Personnel Review, 52(3), 631-648.

Olorunsola, V. O., Saydam, M. B., Ogunmokun, O. A., & Ozturen, A. (2022). Service beyond the status quo: the ripple effect of corporate social responsibility and internal marketing on employee's customer-oriented behavior. International Journal of Bank Marketing, 40(4), 820-841.

Ogunmokun, O. A., & Ikhide, J. E. (2022). Therapeutic servicescapes, COVID stress, and customer revisit intention in the hospitality industry post-lockdown. Journal of Global Business Insights, 7(2), 109-121.

Ikhide, J. E., & Ogunmokun, O. A. (2023). Emotional regulation strategies, eustress, and personal initiative-taking: evidence from frontline journalists. International Journal of Work Organisation and Emotion, 14(1), 24-44.

Ogunmokun, O. A., Unverdi‐Creig, G. I., Said, H., Avci, T., & Eluwole, K. K. (2021). Consumer well‐being through engagement and innovation in higher education: A conceptual model and research propositions. Journal of Public Affairs, 21(1), e2100.

Sagynbekova, S., Ince, E., Ogunmokun, O. A., Olaoke, R. O., & Ukeje, U. E. (2021). Social media communication and higher education brand equity: The mediating role of eWOM. Journal of Public Affairs, 21(1), e2112.

Ademilua, V. A., Lasisi, T. T., Ogunmokun, O. A., & Ikhide, J. E. (2022). Accounting for the effects of entrepreneurial orientation on SMEs’ job creation capabilities: A social capital and self‐determination perspective. Journal of Public Affairs, 22(2), e2413.

Ogunmokun, O. A., Eluwole, K. K., Ikhide, J. E., & Lasisi, T. T. (2022). Dynamics of autonomy support leadership on Gen‐Y employees in the Nigerian Public Service. Journal of Public Affairs, 22(3), e2571.

Bamidele, R. O., Ozturen, A., Haktanir, M., & Ogunmokun, O. A. (2023). Realizing Green Airport Performance through Green Management Intransigence, Airport Reputation, Biospheric Value, and Eco-Design. Sustainability, 15(3), 2475.

Ikhide, J. E., & Ogunmokun, O. A. (2022). Eustress. In Encyclopedia of tourism management and marketing (pp. 130-132). Edward Elgar Publishing.

  • Ph.D. Business Administration
  • M.A. Marketing Management