Accounting MSc

TM4041 - Events: Concepts and Practice (40 credits)

This modules takes students on a journey from an events management focus to a broader picture of how events can be used for business development and marketing and how business can shape the development of events, to an even broader picture of the role of events in tourism development and how events planner can take advantages of tourism theories and concepts into event planning. Students will also get to explore career paths based on their own interest, passion, and strength and identify the skills required for the paths desired.  The following is illustrative of what the module will cover: Core concepts and theories in events managementApplication of event concepts in real-life contextsThe role of events in business developmentEvents as tools for marketing strategiesInfluence of businesses on event planning and deliveryIntegration of tourism principles in event planningExploration of tourism development through eventsCareer pathways in the events industrySkills and competencies required for event management careers

TM4042 - Responsible Events and Tourism (40 credits)

This module allows students to explores responsibility in the context of planning and delivering events and tourism objectives and their impacts in a range of environments and stakeholders. Students will be introduced to theories and concepts of sustainability, UN sustainable goals, carbon literacy training, responsible marketing, technology and examples of responsible practices in Events and Tourism.  The following is illustrative of what the module will cover: Sustainability in events and tourism managementSustainable Development Goals (SDGs) and their applicationCarbon literacy training for events and tourismResponsible marketing practices in Events and TourismCreative approaches to responsible practices in Events and TourismTechnology for responsible events and tourism managementEnvironmental, social, and economic impacts of events and tourism Case studies of responsible events and tourism initiativesEthical considerations in events and tourism managementThe future of responsible events and tourism

TM4043 - Experience Design in Events and Tourism (20 credits)

This module provides students with a critical understanding of the experience economy, focusing on management approaches to designing impactful and memorable experiences. Students will explore the concepts of authentic experience design and the use of interactive technology and creative marketing to shape the customer journey. Emphasis will be placed on atmospherics, storytelling, and the role of sensory stimuli, motivation, and co-creative participation in the planning, implementation, and evaluation of experiences for sustainable outcomes. The following is illustrative of what the module will cover: Principles of the experience economyExperience design and customer journey Typology of experience and motivation Creative marketing strategies in the context of experiential economyCo-creating and staging experiencesEvaluating experiences and recovering from failure Planning and implementing immersive environmentsInteractive technologies in experience design

TM4044 - Digital and Professional Skills (20 credits)

This module will use a series of workshops to explore key themes associated with digital capabilities, academic skills and professional development. Digital and professional skills will dominate the curriculum, offering students rich opportunities to develop their own knowledge and abilities.  The topics will include, but are not limited to: Digital skills Understanding how to utilise different digital platforms and applications Emotional intelligence and self-awareness.Academic integrity including academic writing, referencing and responding to feedbackIdea generation and problem solvingDeveloping effective teams: team dynamics, negotiation and conflict resolutionCommercial and subject/discipline awareness; understanding the academic and environmental contextsPersonal management; planning and time management, avoiding stress and tackling assignments/examsManaging your professional image; CVs, social media profiles, portfoliosPersonal and professional development planningCareer awareness and action planning

TM5037 - Business, Culture and Sports Events (40 credits)

This module provides students with a comprehensive understanding of various event types, including cultural, wedding, business, and sports events. Students will explore the unique characteristics, market environments, and operational needs specific to each event category. The module will equip students with the skills to critically evaluate the distinct requirements and dynamics of these events, enabling them to tailor their planning, marketing, and management approaches to suit diverse audiences and objectives. The following is illustrative of what the module will cover: Overview of various types of eventsMarket analysis and audience segmentation for each event typeOperational planning and logistics in different event contextsMarketing strategies tailored to specific event typesStakeholder management across varied event formatsLegal and ethical considerations in different types of eventsTrends and Evolution of Different Types of Events 

TM5038 - The Live Event: Project Planning (20 credits)

This model prepares students for the live event production module which is a practical orientated module that is designed to develop and enhance students' events management skills, knowledge and understanding ahead of embarking on a career in the event industry. Students will learn of how to plan and design for a live event that will take place in the live event production module.  The following is illustrative of what the module will cover: • Event creativity and the creative process;• Event design and concept analysis;• Market research and analysis;• Event marketing and management;• Project planning and management;• Effective communication, teamwork and decision making;• Leadership and management of teams and projects;• Risk assessment, risk management and feasibility assessments;• Financial management and control;• Event sustainability and impacts;• Venue design and management;• Event technology (including AV and developing virtual / hybrid events);• Sponsorship, sales, merchandising, pricing and ticketing;• Managing quality events;• Legal requirements – licensing, insurance, health and safety, equality, accessibility;• Customer service and service experiences;• Event evaluation and review.

TM5040 - Social Media Marketing (20 credits)

This module focuses on social media campaign planning and approaches to successfully engaging audiences through social media channels.  This may include an exploration of social media marketing as a crucial component of broader marketing communications strategies; content creation for user engagement; methods for ensuring consistency across various digital touchpoints to strengthen brand presence; an overview of legal/regulatory considerations for social media marketers and an introduction to social media metrics for measuring campaign performance. 

BU5082 - People Management (20 credits)

TM5991 - Chester Business School Work Placement (40 credits)

This module provides a structured, university-level work placement for 4, 5 or 7 weeks as one continuous block / period with a placement provider (i.e. a local employer from the private, public, or charitable sector). It is designed to enhance your professional skills in a real-world job setting.   The placement can either be organised by you or with support from university staff.   All work placements within this module must be university-level; this means:   Undertaking high-skilled work commensurate with level 5 study (e.g. report writing, attending meetings, delivering presentations, producing spreadsheets, writing content on webpages, social media, marketing services/products etc)   Physically placed (albeit part of it can be hybrid) within an employer setting in one continuous block / period for 5 weeks for a minimum of 140-147 hours over the course of the entire work placement  Where applicable, your existing part-time employer can be approached/used as the placement provider, if the high-skilled work criterion above is fulfilled for the full duration of the placement.    All quality assurances/agreements provided by the University are adhered to, by you and the employer.   The work placement context may not necessarily, reflect your degree discipline per se, but rather, it will give you an enriched experience to enhance your professional skills in a real-world job setting. 

TM5994 - The Live Event: Production (40 credits)

The Live Event is a practical orientated module that is designed to develop and enhance students' events management skills, knowledge and understanding ahead of embarking on a career in the event industry. It builds upon the knowledge and experience students gained through Level 4 into planning for a live event so that the students learn to appreciate the importance of working as part of a team to create, develop, plan, manage and evaluate a live event and to understand the critical role of individual contributions to the event planning process in real life practice.  The following is illustrative of what the module will review: • Effective communication, teamwork and decision making;• Leadership and management of teams and projects;• Event Concept and feasibility;• Financial management and control;• Event sustainability and impacts;• Venue design and management;• Event technology (including AV and developing virtual / hybrid events);• Sponsorship, sales, merchandising, pricing and ticketing;• Managing quality events;• Legal requirements – licensing, insurance, health and safety, equality, accessibility;• Customer service and service experiences;• Event evaluation and review.  

TM6034 - Virtual and Hybrid Events (40 credits)

This module will develop critical knowledge, insight and practical application of a range key themes, theories, and concepts concerning virtual and hybrid events. These themes will be explored via a series of lectures/workshops including but not limited to: Defining Virtual eventsDefining Hybrid eventsBenefits and disbenefits of virtual and hybrid eventsEvents and the MetaverseDeveloping and planning strategic content design for virtual and hybrid eventsMarketing virtual and hybrid eventsDeveloping and designing online event experiences and engagementExamining technology to support virtual, hybrid and Meta eventsVirtual and hybrid event evaluationSustainability for virtual and hybrid eventsRisk management for virtual, hybrid, and Meta eventsGamification Exploring the economic and social impacts of virtual and hybrid eventsFuture predictions for virtual and hybrid events

TM6035 - Consultancy for Events and Tourism (20 credits)

This module enables students to develop their expertise as professional consultants in events and tourism. Students will applyindustry-specific methods, techniques, and practices to develop problem-solving solutions. By engaging with real-world challenges faced by organisations, students will learn to craft practical and innovative consultancy proposals that address these challenges effectively. The module emphasises creative thinking, critical thinking, analytical skills, and the ability to communicate complex ideas clearly and persuasively. Illustrative topics include: Building a personal and professional brand as a consultantInterpreting client briefs and managing expectationsUnderstanding and solving business challenges specific to events and tourismIndustry-specific research and analysisStakeholder management and engagementDeveloping and presenting creative concepts and proposalsMarketing strategies for events and tourism industriesBudgeting and financial management for projectsRisk management in events and tourism consultancyNegotiation and conflict resolution strategiesTechnology and digital transformation in events and tourismEvaluating project or campaign outcomesSustainability practices in events and tourismEthical considerations in consultancy for events and tourism  

TM6036 - Third Sector Management (20 credits)

This module will explore and examine a range of key themes, theories and concepts in order to develop knowledge and understanding for students to appreciate the complexity of managing, leading and operating in the Third Sector. Via a range of interactive lecture/workshops students will study inter-related themes such as: Fundraising mechanisms, approaches and opportunities Reasons and motivations for giving and supporting the Third SectorThe role of the Charity CommissionContemporary trends and issues in the Third SectorThe role of philanthropy and altruism Third Sector Regulations and Governance Trustees and board managementFinancial management in the Third SectorThe Donor Pyramid and Donor JourneyAssociation with celebrity's as Patrons and the Brand impactsChallenges facing the Third Sector Public support and perception of the Third Sector Legislation and law within the Third Sector 

TM6043 - Future Trends and Innovation in Events and Tourism (20 credits)

The module will provide a critical understanding of most current trends and innovations that impact the tourism and events industry. By researching a diversity of issues and sharing the findings with their classmates during presentations, all students will gain an in-depth insight into the ‘state of play’ of 21st-century tourism. The subject takes a macro approach of trends and students will find knowledge gained useful when they are studying other, more specialized aspects of the hotel and tourism industry during their course.  The following is illustrative of topics that can be covered: Digitalisation (e.g. AI, AVR, Hybrid, mobile technology) in the tourism and eventOvertourism/detourism issueTerrorism, security, crowd management and  risk managementDiversity and inclusion in tourism and event settingCultural sensitivity Tourist and event attendees' health and diseaseInnovations in tourism and event developmentAttendee's and tourists' behaviour Sustainability trendAuthenticity and commercialisation in tourism and events

BU6083 - Project Management (20 credits)

BU6084 - Retail Management (20 credits)

TM6046 - Dissertation (40 credits)

TM6045 - Negotiated Project (40 credits)