Events Management BA (Hons)

This modules takes students on a journey from an events management focus to a broader picture of how events can be used for business development and marketing and how business can shape the development of events, to an even broader picture of the role of events in tourism development and how events planner can take advantages of tourism theories and concepts into event planning. Students will also get to explore career paths based on their own interest, passion, and strength and identify the skills required for the paths desired. 

The following is illustrative of what the module will cover:

• Core concepts and theories in events management
• Application of event concepts in real-life contexts
• The role of events in business development
• Events as tools for marketing strategies
• Influence of businesses on event planning and delivery
• Integration of tourism principles in event planning
• Exploration of tourism development through events
• Career pathways in the events industry
• Skills and competencies required for event management careers

This module allows students to explores responsibility in the context of planning and delivering events and tourism objectives and their impacts in a range of environments and stakeholders. Students will be introduced to theories and concepts of sustainability, UN sustainable goals, carbon literacy training, responsible marketing, technology and examples of responsible practices in Events and Tourism. 

The following is illustrative of what the module will cover:

• Sustainability in events and tourism management
• Sustainable Development Goals (SDGs) and their application
• Carbon literacy training for events and tourism
• Responsible marketing practices in Events and Tourism
• Creative approaches to responsible practices in Events and Tourism
• Technology for responsible events and tourism management
• Environmental, social, and economic impacts of events and tourism 
• Case studies of responsible events and tourism initiatives
• Ethical considerations in events and tourism management
• The future of responsible events and tourism

This module provides students with a critical understanding of the experience economy, focusing on management approaches to designing impactful and memorable experiences. Students will explore the concepts of authentic experience design and the use of interactive technology and creative marketing to shape the customer journey. Emphasis will be placed on atmospherics, storytelling, and the role of sensory stimuli, motivation, and co-creative participation in the planning, implementation, and evaluation of experiences for sustainable outcomes.

The following is illustrative of what the module will cover:

• Principles of the experience economy
• Experience design and customer journey 
• Typology of experience and motivation 
• Creative marketing strategies in the context of experiential economy
• Co-creating and staging experiences
• Evaluating experiences and recovering from failure 
• Planning and implementing immersive environments
• Interactive technologies in experience design

This module will use a series of workshops to explore key themes associated with digital capabilities, academic skills and professional development. Digital and professional skills will dominate the curriculum, offering students rich opportunities to develop their own knowledge and abilities. 

The topics will include, but are not limited to:

• Digital skills 
• Understanding how to utilise different digital platforms and applications 
• Emotional intelligence and self-awareness.
• Academic integrity including academic writing, referencing and responding to feedback
• Idea generation and problem solving
• Developing effective teams: team dynamics, negotiation and conflict resolution
• Commercial and subject/discipline awareness; understanding the academic and environmental contexts
• Personal management; planning and time management, avoiding stress and tackling assignments/exams
• Managing your professional image; CVs, social media profiles, portfolios
• Personal and professional development planning
• Career awareness and action planning

This module enables students with A-Level German or equivalent to further develop their grammar, vocabulary and expression and apply these to real world situations.You will work with written and recorded texts on a range of cultural, personal and social topics and will develop your oral and written communication skills at Post-A level.

This module is designed for students that have completed A-Level or equivalent in French. You will further develop your grammar, vocabulary and expression and apply these to real world situations. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop your oral and written communication skills at Post-A level.

This module is designed for students that have completed a A-Level or equivalent in Spanish. You will further develop your grammar, vocabulary and expression and apply these to real world situations. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at Post-A level.

This module is designed for students who have completed GCSE in Chinese or equivalent. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

This module is designed for students who have completed GCSE or equivalent in French. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

This module is designed for students that have completed GCSE or equivalent in Spanish. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

This module provides the opportunity to study a new language from scratch and introduces you to basic grammar, vocabulary and cultural contexts. You will apply the language to practical situations using both oral and written skills. 

This module provides students with a comprehensive understanding of various event types, including cultural, wedding, business, and sports events. Students will explore the unique characteristics, market environments, and operational needs specific to each event category. The module will equip students with the skills to critically evaluate the distinct requirements and dynamics of these events, enabling them to tailor their planning, marketing, and management approaches to suit diverse audiences and objectives.

The following is illustrative of what the module will cover:

• Overview of various types of events
• Market analysis and audience segmentation for each event type
• Operational planning and logistics in different event contexts
• Marketing strategies tailored to specific event types
• Stakeholder management across varied event formats
• Legal and ethical considerations in different types of events
• Trends and Evolution of Different Types of Events 

This model prepares students for the live event production module which is a practical orientated module that is designed to develop and enhance students' events management skills, knowledge and understanding ahead of embarking on a career in the event industry. Students will learn of how to plan and design for a live event that will take place in the live event production module. 

The following is illustrative of what the module will cover:

• Event creativity and the creative process;
• Event design and concept analysis;
• Market research and analysis;
• Event marketing and management;
• Project planning and management;
• Effective communication, teamwork and decision making;
• Leadership and management of teams and projects;
• Risk assessment, risk management and feasibility assessments;
• Financial management and control;
• Event sustainability and impacts;
• Venue design and management;
• Event technology (including AV and developing virtual / hybrid events);
• Sponsorship, sales, merchandising, pricing and ticketing;
• Managing quality events;
• Legal requirements – licensing, insurance, health and safety, equality, accessibility;
• Customer service and service experiences;
• Event evaluation and review.

This module focuses on social media campaign planning and approaches to successfully engaging audiences through social media channels. 

This may include an exploration of social media marketing as a crucial component of broader marketing communications strategies; content creation for user engagement; methods for ensuring consistency across various digital touchpoints to strengthen brand presence; an overview of legal/regulatory considerations for social media marketers and an introduction to social media metrics for measuring campaign performance. 

The People Management module will provide students with a comprehensive understanding of key human resource management (HRM) principles and practices, particularly in the context of contemporary organisations.

Students will gain a solid foundation in upholding the standards and ethical behaviours outlined in the CIPD Code of Professional Conduct, ensuring that they develop a professional approach to people management. It will deepen their knowledge of HRM functions, allowing them to recognise and carry out critical activities such as resourcing, retention, reward management, employee engagement, and supporting the employment relationship.

Throughout the module, students will engage with both theoretical and practical aspects of people management. They will be encouraged to evaluate and improve the techniques used in managing people in the workplace, developing critical thinking and problem-solving skills. Real-world application of academic concepts will be a key focus, with students exploring case studies and presenting solutions to practical HR challenges.

Assessments will allow students to demonstrate their grasp of HRM concepts and their ability to apply them to real-life scenarios.

This module provides a structured, university-level work placement for 5 weeks as one continuous block / period with a placement provider (i.e. a local employer from the private, public, or charitable sector). It is designed to enhance your professional skills in a real-world job setting.  

The placement can either be organised by you or with support from university staff.  

All work placements within this module must be university-level; this means:  

• Undertaking high-skilled work commensurate with level 5 study (e.g. report writing, attending meetings, delivering presentations, producing spreadsheets, writing content on webpages, social media, marketing services/products etc)  

• Physically placed (albeit part of it can be hybrid) within an employer setting in one continuous block / period for 5 weeks for a minimum of 140-147 hours over the course of the entire work placement 

• Where applicable, your existing part-time employer can be approached/used as the placement provider, if the high-skilled work criterion above is fulfilled for the full duration of the placement.   

• All quality assurances/agreements provided by the University are adhered to, by you and the employer.  

The work placement context may not necessarily, reflect your degree discipline per se, but rather, it will give you an enriched experience to enhance your professional skills in a real-world job setting. 

The Live Event is a practical orientated module that is designed to develop and enhance students' events management skills, knowledge and understanding ahead of embarking on a career in the event industry. It builds upon the knowledge and experience students gained through Level 4 into planning for a live event so that the students learn to appreciate the importance of working as part of a team to create, develop, plan, manage and evaluate a live event and to understand the critical role of individual contributions to the event planning process in real life practice. 

The following is illustrative of what the module will review:

• Effective communication, teamwork and decision making;
• Leadership and management of teams and projects;
• Event Concept and feasibility;
• Financial management and control;
• Event sustainability and impacts;
• Venue design and management;
• Event technology (including AV and developing virtual / hybrid events);
• Sponsorship, sales, merchandising, pricing and ticketing;
• Managing quality events;
• Legal requirements – licensing, insurance, health and safety, equality, accessibility;
• Customer service and service experiences;
• Event evaluation and review.

The module will provide the opportunity to further develop your language skills, building on your previous learning at advanced level. The second half of the module includes a placement abroad or, alternatively, a project on a sustainability issue in a target language country. The first half of the module will prepare you for placements abroad where appropriate as well as a deeper understanding of sustainability in target language contexts. Students of more than one language may take one language in the first half of the module and spend their time abroad developing a different language. 

The module will provide the opportunity to further develop your language skills, building on your previous learning at intermediate level. The first half of the module includes intensive taught sessions in interactive workshop mode which will prepare you for placements abroad or self-directed language development. The second half of the module includes an placement abroad or, alternatively, a project on a business or tourism issue in a target language country. Students of more than one language may take one language in the first half of the module and spend their time abroad developing a different language. 

The module will provide the opportunity to further develop your language skills, building on your previous learning at beginner level. The first half of the module includes intensive taught sessions in interactive workshop mode which will prepare you for placements abroad or self-directed language development. The second half of the module includes a placement abroad or, alternatively, a project on a cultural issue in a target language country. Students of more than one language may take one language in the first half of the module and spend their time abroad developing a different language. 

Part A:      

Preparation for Experiential Overseas Learning will take place at the University of Chester during level 5 and will include:  

• The multiple facets of Global citizenship
• Ethical engagement and practice
• Cross-cultural issues and sensitivity
• Intercultural communication

Theories, models and strategies of learning

• Theories and models Intercultural competence
• Theories and models of Integration and Multiculturalism
• Critical thinking skills and models of Reflection

• Experiential learning models
• Self-directed experiential learning

Personal and placement-related skills

• Enhanced independence
• Improved command of multicultural behaviour
• Increased knowledge and confidence in their individual facets of personal identity
• Effective time management and organisational skills
• Project management – working away from University and independent study
• Self-management and personal development
• Team building and team work

Part B:            Overseas

Students will engage in experiential learning activities overseas for at least 150 hours 

• The multiple facets of global citizenship
• Ethical engagement and practice
• The United Nations Sustainable Development Goals
• Cross-cultural issues and sensitivity
• Intercultural communication
• Culture shock
• Cultural adjustment
• Self- assessment of needs: identification of the range of transferable skills, competencies and attitudes employees need and employers expect graduates to possess-with a strong focus on understanding the intercultural competencies (ICC) needed to live and work abroad.
• Critical analysis/evaluation of individual requirements in relation to culture/cultural adjustment/culture shock/visas/medical.
• Critical analysis/evaluation of skills already acquired in relation to key skills related to ICC.
• Devising strategies to improve one’s own prospects of working abroad in the future.
• Devising an action plan to address gaps in transferable skills based on organisational analysis and sector opportunities.

The traditional academic programme structure is not applicable in relation to this experiential learning intern-ship opportunity. The experiential content is freely structured and determined by negotiation between the student, placement supervisor and host organisation. It is generally informed by the aims and learning outcomes and by the objective of optimising added value for both the host organisation and the student experience. 

A placement conference will enable peer to peer sharing of experiential learning permit feedback and allow an analysis of the range of skills and benefits derived from the placement, it will also further develop the construction of learning logs and the portfolio.  For those unable to attend, for whatever reason, online via Teams will permit engagement and feedback.  In addition, the conference will provide an opportunity to acquire an overview of final year options and dissertation and/or project research.

For those students where costs or other geographical/logistical difficulties render visits, conference attendance or participation via teleconferencing prohibitive, there will be an augmented portfolio of activities to substitute the conference activities.

All students will engage in the drawing up of a learning agreement on acceptance of the placement that will cover a contact plan and agreed learning outcomes with their designated academic tutor and placement coordinator.

Preparation for the year abroad will take place in Chester during level 5 and will include:

• Cross-cultural issues and sensitivity
• Host-country orientation, study methods– economic, political and social reality of the country
• Orientation specific to exchange – health, education, gender issues
• The United Nations Sustainable Development Goals
• Practical matters relating to living and studying in the wider world

Theories, models and strategies of learning

• Critical thinking skills, experiential learning and models of reflection

Personal and placement-related transversal skills

• Effective self-motivation and independent resourcefulness
• Effective time management and organisational skills
• Project management – working away from University and independent study
• Self-management and personal development

Whilst abroad:

You will undertake study at one of the University of Chester's partner universities or undertake and approved work placement or virtual placement. If you are a student,  it is expected that you will choose a series of modules at the university abroad which must be agreed by the host institution and the Module Leader. you must supply details of you modules on a learning agreement within 4 weeks of arrival at the host university.

This module will develop critical knowledge, insight and practical application of a range key themes, theories, and concepts concerning virtual and hybrid events. These themes will be explored via a series of lectures/workshops including but not limited to:

• Defining Virtual events
• Defining Hybrid events
• Benefits and disbenefits of virtual and hybrid events
• Events and the Metaverse
• Developing and planning strategic content design for virtual and hybrid events
• Marketing virtual and hybrid events
• Developing and designing online event experiences and engagement
• Examining technology to support virtual, hybrid and Meta events
• Virtual and hybrid event evaluation
• Sustainability for virtual and hybrid events
• Risk management for virtual, hybrid, and Meta events
• Gamification 
• Exploring the economic and social impacts of virtual and hybrid events
• Future predictions for virtual and hybrid events

This module enables students to develop their expertise as professional consultants in events and tourism. Students will applyindustry-specific methods, techniques, and practices to develop problem-solving solutions. By engaging with real-world challenges faced by organisations, students will learn to craft practical and innovative consultancy proposals that address these challenges effectively. The module emphasises creative thinking, critical thinking, analytical skills, and the ability to communicate complex ideas clearly and persuasively.

Illustrative topics include:

• Building a personal and professional brand as a consultant
• Interpreting client briefs and managing expectations
• Understanding and solving business challenges specific to events and tourism
• Industry-specific research and analysis
• Stakeholder management and engagement
• Developing and presenting creative concepts and proposals
• Marketing strategies for events and tourism industries
• Budgeting and financial management for projects
• Risk management in events and tourism consultancy
• Negotiation and conflict resolution strategies
• Technology and digital transformation in events and tourism
• Evaluating project or campaign outcomes
• Sustainability practices in events and tourism
• Ethical considerations in consultancy for events and tourism

This module will explore and examine a range of key themes, theories and concepts in order to develop knowledge and understanding for students to appreciate the complexity of managing, leading and operating in the Third Sector. Via a range of interactive lecture/workshops students will study inter-related themes such as:

• Fundraising mechanisms, approaches and opportunities 
• Reasons and motivations for giving and supporting the Third Sector
• The role of the Charity Commission
• Contemporary trends and issues in the Third Sector
• The role of philanthropy and altruism 
• Third Sector Regulations and Governance 
• Trustees and board management
• Financial management in the Third Sector
• The Donor Pyramid and Donor Journey
• Association with celebrity's as Patrons and the Brand impacts
• Challenges facing the Third Sector 
• Public support and perception of the Third Sector 
• Legislation and law within the Third Sector 

 Retail Management

An interactive module examining the contemporary retail environment.

Food, fashion, cars, houses, books, electricals, DIY, etc etc.; retail is a significant and important sector employing almost 3 million in the UK alone.

The module does not simply teach students ‘how to run a shop’ – as the sector is so broad, and this is best learned on-the-job with the specific retailer. This module is more strategic in nature, examining the challenges and opportunities of the constantly changing retail landscape, exploring retail management concepts, contemporary topics as consumer behaviour and preferences evolve.

As well as learning about retail, this module will also provide you with an opportunity to develop your commercial awareness by learning from not only academics but also retailing specialists who contribute to the module.

Students will also develop employability skills, in readiness for your graduate job opportunities due to the nature of the assessment.

The module will provide a critical understanding of most current trends and innovations that impact the tourism and events industry. By researching a diversity of issues and sharing the findings with their classmates during presentations, all students will gain an in-depth insight into the ‘state of play’ of 21st-century tourism. The subject takes a macro approach of trends and students will find knowledge gained useful when they are studying other, more specialized aspects of the hotel and tourism industry during their course. 

The following is illustrative of topics that can be covered:

• Digitalisation (e.g. AI, AVR, Hybrid, mobile technology) in the tourism and event
• Overtourism/detourism issue
• Terrorism, security, crowd management and  risk management
• Diversity and inclusion in tourism and event setting
• Cultural sensitivity 
• Tourist and event attendees' health and disease
• Innovations in tourism and event development
• Attendee's and tourists' behaviour 
• Sustainability trend
• Authenticity and commercialisation in tourism and events

This module should be advantageous for graduates seeking employment in any industry. For Non project managers to develop knowledge of the concepts, processes, tools and competencies for managing projects and be able to apply these in real life situations in any industry and job role. Module should enable students to acquire up to date knowledge on Project Management in a modern workplace, specifically looking at what makes projects successful and why they fail.

The module is designed to enable students to develop and apply business research and analytical skills that will enhance their employability and rapid progression to management positions in the workplace. It requires them to: 

• Undertake a research project that is 'scoped and framed' within a required degree programme of study.
• Design and conduct appropriate in-depth research in an elected area of study.
• Acquire, consolidate and apply theoretical knowledge, methodologies, and research approaches in a ‘real world’ environment.
• Develop and utilise skills in critical investigation; analysis and synthesis of evidence; reflection and autonomous learning.

This is a self-directed module which enables and empowers students to initiate and develop their own project concept appropriate to their discipline of study.

Students within their final year of studies are very focussed on their ultimate work aspirations, and this module aids them to gain 'graduate trajectory' and enable them to better move into their chosen profession / industry as seamlessly as possible upon graduation.  

After the initial lectures setting out the style and scope of the module and opportunities, students decide on the content of their project and assessment (co-creation), and pitch this to staff by way of an initial project proposal.

Students then receive tutorial support and supervision throughout the year and agree the form that their final assessment will take. Students are encouraged to work with other stakeholders (internally or externally) where appropriate in the developing the project or work.