Students will be introduced to key business functions and principles alongside operational and strategic practices in the modern world of business. Business maths skills are developed in conjunction with Excel functionalities.

Indicative content:

• Introduction to organisations, organisational structures and behaviour
• Leadership and management styles
• Motivation in business
• Business ethics and corporate social responsibility
• Introduction to strategy
• Influences on business
• Introduction to entrepreneurship
• Budgeting and calculation of expenses
• Preparation of financial statements
• Presenting and understanding graphical information
• Introduction to statistics
• Percentages, ratios, and proportions
• Learning to use and navigate a range of digital spaces specific to your subject
• Understanding academic conduct and conventions for communicating information
• Finding and using a range of academic sources relating to your subject

This module introduces key concepts and the fundamentals of industry skills for effective marketing. Students will identify international marketing campaigns and some of the challenges for these. Social media and 'out of house' approaches will be explored alongside a practical understanding of marketing tools, product promotion and placement, and marketing mix for global brands.

Indicative content:

• Definition and scope of marketing
• Importance of marketing in business and society
• Overview of the marketing mix (4Ps)
• Techniques for gathering and analysing data
• Developing content for presentations
• Understanding target audience needs and preferences
• Adapting the 4Ps to different markets
• Strategies for product localization and global branding
• Cultural and ethical considerations
• Impact of globalization and technology on marketing
• Overview of popular social media platforms and their user demographics
• Role of influencers and user-generated content
• Digital tools: Google Analytics, CRM systems, and content management platforms
• Strategies for product launches and promotions
• Event marketing techniques
• Advancing digital and academic skills introduced during Term 1
• Developing research and information literacy in relation to your subject
• Creating an academic poster on a chosen research paper

This module enables students to take ownership of a personal project. A key focus is supporting a student to research and generate an idea. This will include workshop techniques, how to produce a proposal for a practitioner project and guidance on the planning process. Students will have the autonomy to work within their chosen discipline or area of interest. A proposal and research log are key aspects of learning and assessment, with greater focus placed on the learning curve and ambition of the project than the final product.

Module Aims
To develop skills in identifying topics of interest and generating ideas for a practitioner project
To develop skills in conducting research and producing a proposal for a practitioner project
To develop critical reflection and self-directed study skills
To familiarise students with the process of tutor supervision for a personal project

Module Content

• Using research and workshop techniques to generate ideas 
• Using research to inform the development of stages in a practitioner project 
• Generating a production log showing planning development
• Writing and presenting a proposal 
• Applying critical thinking and self-reflection
• Creating a final piece of work in a relevant format 
• Sessions to include research and study skills, workshops and practical session, self-directed study, specialist support, 1-2-1 tutorials with study supervisor