Fashion Communication Marketing (Social Media) BA (Hons)

Apply as Home Student via UCAS

BA Hons Student exploring fashion trends and online clothing collections on a smartphone, illustrating digital marketing, social media strategy, and fashion communication in a modern online environment.

We deliver 21st century learning for the 21st century fashion industry. With 75% online and 25% face-to-face learning, our course mirrors the current and future working environment of the fashion communication marketing industry.

This is Internship Education, providing industry experience and the opportunity to build networks alongside a solid academic underpinning, with smaller fees than a traditional three-year degree.

As our course is delivered by contemporary industry specialists, we are able to reflect what is happening in the fashion industry. Influenced by innovation within the fashion industry and following discussion with contemporary industry professionals, you will be prepared for the technological advancements that have shaped contemporary fashion communication, and be ready to react and respond to the requirements of the future potential of the industry, developing connections with new and established social media audiences.

Comprising of just six modules, taught sequentially over six trimesters within a social media platform and with dedicated industry mentors, you will gain high-level social media skills. You will also develop highly sought after transferable skills, so you can reach your full potential and succeed no matter which direction you wish to take following graduation.

If you love fashion and have the drive and ambition to be a social media influencer, content creator, stylist, campaign designer or brand developer this is the course for you.

Why You'll Love It

Industry Speakers: Helen Price, Tony Green, Christopher Shannon, Tala Surface

Become Industry Ready in Just Two Years

The Placement

BA (Hons) Fashion Communication Marketing (Social Media)

Fashion Communication Marketing (Social Media) at the University of Chester

What You'll Study

Core Modules

Students will study the fundamentals of contemporary fashion communication, visual research and contextual studies (Fashion Marketing) they will begin to develop their personal visual Fashion Signature. They will be encouraged to develop creative ideas through experimentations and visual storytelling (analogue), whilst acknowledging the values of traditional skills, and the introduction to application of new technologies. This module, helps to develop the creative process and problem-solving abilities. Students will also be introduced to:

The Method - Part One [introduction]:

Where to look - Being Miss Marple – Research Methods (finding the clues- joining the dots) Why and Who and How
Analytical reflection – what to take forward and why diary (Reflection)
Development of visual story
Analytical reflective marketing report – Joining the dots (The Whys)

This module introduces students to the Industry Brief. Students’ investigations will be focused directly at consumer marketing, both traditional and virtual. The module provides students with the opportunity to explore contemporary fashion branding collaborations and build on communications marketing theory from It’s Fashion Darling!

Students will analyse and critically reflect on research outcomes, within the context of the fashion industry, they will examine consumer behaviour and profiles in relation to branding and communication. Students will also examine all the tools in the marketing communications mix and how fashion brands use this mix to maximum effect to successfully communicate with their specific target markets through social media platforms and build brand awareness and brand advocacy.

The Method - Part One [further development] building on the learning of The Method - Part One [introduction] students will apply this process to an Industry Brief:

Being Miss Marple: finding the clues, why and who
Analytical reflection: what to take forward creating the “Why diary”
Developing the visual story
Analytical reflective marketing report: Joining the dots

The information listed in this section is an overview of the academic content of the course that will take the form of either core or option modules and should be used as a guide. We review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects. If during a review process, course content is significantly changed, we will contact you to notify you of these changes if you receive an offer from us.

Core Modules

Image & Stories: Social Media Marketing & Communication

Telling stories via fashion/ lifestyle product is an important aspect of marketing and communication within the fashion industry, this module explores how the fashion image targets the consumer and communicates brand identity within their chosen market level. The module asked students to explore their understanding and critical reflection of telling stories via the fashion images and how they are used as a direct to the consumer marketing tool. Students will gain an understanding of image at all levels of the fashion markets within a social media environment, and how it conveys a message to the targeted consumer enabling them to develop innovation in storytelling for fashion.

The Method – Part Two [a] builds on and introduces students to…

Being Miss Marple building on The Method - Part One
Visual collection - The Keys
Extended understanding of The Clues - mind mapping
20 x 20 [mind mapping an extension]
Visual analytical storytelling

Planet 204 Creative Agency

This module offers students a variety of work placement opportunities, working within the “Planet 204 AGENCY” an industry simulated environment offering the opportunities for industry placement both remote and physical which could include, but is not limited to:

Editor of the Planet 204 Zine,
Live fashion projects
Local, national and international Fashion competitions
Local community projects
Work Placements

As preparation, students will undertake self-diagnosis and critical reflection in respect of their interests, hard and soft skills, strengths, weaknesses and career ambitions. Students will prepare themselves for a chosen fashion- sector in a way that is relevant to local, national and international markets. Students will evaluate their personal brand and develop organisational skills as well as personal presentation skills.

Students will create personal social media promotional materials using a variety or tools, techniques and platforms that are relevant to their career aspirations.

The Method – Part Two [b] further extend and builds on

Being Miss Marple building on The Method - Part One
Visual collection - The Keys
Extended understanding of The Clues - mind mapping
20 x 20
Visual analytical storytelling

Core Modules

Personal and professional development and critical reflection are embedded throughout the course and this module builds on students learning to compete in the Fashion Communication Marketing Industry. This module focuses on the development and building of a professional personal brand identity (BRAND ME) planning and 360 interrogation to identify a gap in the market, in the development of a personal fashion campaign, which will enable the student to launch into their chosen area of the industry. This module supports students to create a thoroughly researched and developed pipeline into their chosen pathway of industry, developing an in depth knowledge and understanding of the market sectors. This module builds on experience from the Planet 204 Agency to further investigate current and future industry needs and technologies needed to launch a career or apply for further study.

This module builds on The Method - Part One, (from Being Miss Marple to Joining the Dots) and The Method Part Two (from The Keys to visual analytical storytelling)

and introduces students to the Method Part Three

Personal brand forecast

Industry Preparation Project & Launch & Industry Virtual Mentor Program

This module builds on It’s ALL About ME! Students are asked to further interrogate a final Fashion sector outcome. The focus of the module is the research, development and experimental processes that underpin a self-directed project. Students explore how the Fashion Communication Marketing industry uses new technologies and new social media platforms to reach identified target audiences. Students will explore current industry practices and evolving marketing techniques to create a fusion between the physical and digital worlds. Students will look closely at the variety of paths available to them and consider a range of targeted career outcomes and/or academic options.

Students will be supported by the Pay It Forward Network a virtual industry mentor online incubation space.

How we teach at the University of Chester

75% of the course is taught online, utilising online platforms to facilitate learning, communication, collaboration and sharing of content. 25% of the course is taught face-to-face, providing access to specialist facilities and resources.

Each week consists of nine hours of focused timetabled activities, with a further 30 hours of guided independent activities.

As a fast-track 2-year programme, teaching for this degree starts earlier than a typical 3-year course.

Assessment is based on coursework, including:

Written / spoken – reports, editorial articles, Vlogs, YouTube content.
Visual – social media content, presentations, show reels, TikTok content.
Both individual and group work is undertaken for assessment.

We continuously review the assessment methods used in order that they adequately prepare students for graduate-level employment.

All teaching is delivered by experienced academics and practitioners, with the fundamental principles of the Chester Future Skills Curriculum at its core - building your subject competence, confidence, and key transferable skills to shape you into a world-ready Chester graduate.

Your Future Career

Job Prospects

Our programme gives you the opportunity to develop career paths to a wide range of fashion-related communication marketing roles. With the emphasis on contemporary and future focused creative outputs and the acquisition of key transferable skills, you will be equipped to succeed both within and outside the creative industries.

Progression options

Digital Marketing MSc
Marketing Management MSc

Careers service

The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.

Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.

We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.

Beyond the Classroom

You will undertake one or more industry relevant placements giving you the opportunity to apply your knowledge in an industry context, gaining experience of contemporary working practices.

This is your chance to prepare for your chosen fashion sector in a way that is relevant to local, national and international markets.

Entry Requirements

112 UCAS points

UCAS Points	112 points
GCE A Level	Typical offer – BCC-BBC
BTEC	DMM
International Baccalaureate	28 points
Irish/Scottish Highers	Irish Highers - H3 H3 H3 H3 H4 Scottish Highers - BBBB
Access requirements	45 credits at level 3, of which 30 must be at Merit or above
T Level	Merit
OCR Cambridge Technicals	DMM
Extra Requirements	Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.
Interview	Applicants who meet the entry criteria will be invited to attend an interview

Study the final year of an undergraduate degree

If you have successfully completed a Level 5 qualification, e.g. a Higher National Diploma (HND) or Foundation Degree in a relevant subject, then we may be able to consider you for the final year (Level 6) of one of our degrees. Topping up your HND or Foundation Degree will typically take one further year of study and will lead to a full BA (Honours) degree.

To apply for the final year of a degree on a full-time basis you will need to submit an application through UCAS.

For international applicants, please refer to the entry requirements listed on the "Your Country/Region" pages. To be considered for advanced entry into relevant degree programmes, you must have completed a qualification equivalent to a Level 5 or Level 6 in the UK, in a related subject area

Fees and Funding

£11,750per year (2026/27)

Our full-time undergraduate tuition fees for Fashion Communication Marketing (Social Media) students entering University in 2026/27 are £11,750 a year.

The University may increase these fees at the start of each subsequent year of your course in line with inflation at that time, as measured by the Retail Price Index. These fee levels and increases are subject to any necessary government, and other regulatory, approvals.

Students from the UK, Isle of Man, Guernsey, Jersey and the Republic of Ireland are treated as Home students for tuition fee purposes.

Students who have been granted Settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans and Maintenance Loans.

Students who have been granted Pre-settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans.

Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.

If you are living away from home during your time at university, you will need to cover costs such as accommodation, food, travel and bills.

While the course is delivered predominantly online with online and digital outcomes, some print costs may be incurred for print publications. In addition, materials to be used in campaigns for styling and as props may need to be purchased. You are expected to provide your own sketchbooks, notebooks and associated materials when/if required.

A Smart Phone is essential and a Laptop is recommended. You will have free access to Adobe Creative Cloud and LinkedIn Learning while you study with us. While you will predominantly work with free Apps, there will, from time to time, be the requirement for some in-app purchases, website hosting costs and online publishing subscriptions.

If you chose to live at home you should be prepared to pay for the cost of travel and/or (when necessary) overnight accommodation in order to attend face-to-face sessions or access specialist workshop/studio spaces.

Creative Campus, Kingsway Tours

Study at our Creative Campus, Kingsway, home to some outstanding art, design and performance-based courses for the University’s School for the Creative Industries. Scroll through our 360 tours to explore our state-of-the-art facilities.

Related Courses

Fashion Design BA (Hons)

Fashion Communication Marketing (Social Media) BA (Hons)

UCAS Code

UCAS Points

Start Date(s)

Duration

Location

Home Fees

Course Leader

Why You'll Love It

Industry Speakers: Helen Price, Tony Green, Christopher Shannon, Tala Surface

Become Industry Ready in Just Two Years

The Placement

Fashion Communication Marketing (Social Media) at the University of Chester

What You'll Study

Core Modules

It’s Fashion Darling! (60 Credits) AD4801

Fashion Brand X (60 Credits) AD4802

Core Modules

Influence Me!!! (60 Credits) AD5803

Planet 204 Creative Agency (60 Credits) AD5804

Core Modules

It’s ALL about ME! (60 Credits) AD6805

MARKETING ME… it’s a wrap! (60 Credits) AD6806

How You'll Learn

How we teach at the University of Chester

Your Future Career

Job Prospects

Progression options

Careers service

What Our Students Think

LatestNews

Results

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Industry leaders deliver sustainability guest lecture for University of Chester design students

Beyond the Classroom

Entry Requirements

Study the final year of an undergraduate degree

Fees and Funding

Creative Campus, Kingsway Tours

Fashion Design Industrial Workshop

TV Studio

Music Performance Studio

Music Recording Studio Control Room

Photography Studio

Music Rehearsal Studio

Music Production Suite

Animation Suite

Photography Darkroom

Workshop

Studio

Outdoor Ampitheatre

Common Room

Podcast Studio

Wood Workshop

Art and Design Print Room

Art and Design Laser Room

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