International Tourism and Hospitality Management MSc

• The nature, extent and purposes of research in marketing and marketing management.
• Research paradigms in researching areas of marketing.
• Research strategies for marketing and marketing management.
• Research designs, methods and approaches
• Research quality standards: establishing validity, reliability and generalisability
• Research instrument design and sampling.
• Research ethics.
• Research Data Management and Interpretation: collection, organisation, analysis, conclusions.
• Managing a dissertation research project.

The aim of this module is to enable learners to:

1. Design and implement a research project proposal using methodologies and methods appropriate to research questions and objectives within the field of marketing and/or marketing management.
2. Critically analyse and report research findings meeting academic and/or practitioner requirements of a marketing management research project.
3. Develop appropriate skills in preparing, implementing and managing marketing projects.

The following is illustrative of what the module will cover:

• Introduction to tourist/consumer experience
• Understanding tourist/consumer
• Understanding the quality of the experience
• Service characteristics and quality
• The experience economy and approach
• Tourist memorable experience
• Influence in shaping experience
• Experiential markeing mix
• Experience design
• Measuring satisfaction and experience
• Complaint management and service recovery
• Contemporary issues and challenges in managing experience

The module will provide a critical understanding of the theories, concepts and frameworks relating to tourism and hospitality experiences; enable an advanced critical understanding of the various factors which influence consumer behaviour in tourism and hospitality settings;  address the consumer experience challenges in the tourism and hospitality industries; and facilitate a critical application of research and trend analysis in designing customer experiences.

The following is illustrative of what the module will cover:

• The evolving tourism landscape
• Smart destinations framework
• Digital marketing for tourism
• Big data and analytics in the tourism industry
• Emerging technologies for tourism
• Smart mobility and transportation
• Smart accommodation and hospitality
• The role of sharing economy platforms
• Sustainable tourism in a digital age
• The future of the smart tourism

The module will provide a critical understanding of the theoretical foundations and practical applications of smart technologies in tourism; critically analyse trends and emerging tech (IoT, Artificial Intelligence, AVR
etc.) for sustainable tourism development; investigate challenges (privacy, cybersecurity) and opportunities for digital disruption; and develop critical thinking to evaluate the digital impact on the tourism value chain.

The following is illustrative of what the module will cover:

• Tourism & hospitality operations management contexts
• Principles and practices of strategic tourism and hospitality operations management
• Demand and capacity management in tourism and hospitality.
• Managing the tourism and hospitality supply chain
• Managing quality
• Business ethics, social responsibility & leadership
• Innovation and change
• Resources management
• Sustainable tourism and hospitality operations
• Future developments in tourism and hospitality operations management

The module will critically examine short-term and strategic management decision-making in tourism and hospitality businesses.  

The following is illustrative of what the module will cover:

• International marketing and understanding the global environment
• Understanding market trends and opportunities for innovation and development   
• Cultural diversity and the implications for international marketing and communication skills
• Development and complexities of the international marketing strategies including the global supply chain
• Intercultural marketing communications
• Implementing and coordinating international marketing operations including market entry and exit strategies

This module is designed to provide students with a comprehensive conceptual and contextual appreciation of all aspects of international marketing – which are hopefully addressed but, in particular, we do consider heavily the all-important cultural issues and frameworks that impact on the entire process. 

The module complements the comprehensive conceptual and contextual appreciation of both buyer behaviour and marketing communications – but here in an international context.  

This unique module further underpins the study of marketing management and as such is another critical and fundamental element to this pathway. It links strategic marketing to corporate strategy, and the necessary strategic decisions required in a contemporary global marketing context.

This module aims to:

• Enable students to critically evaluate theoretical underpinnings that could be employed within the field of international marketing. To enable students to apply knowledge of contemporary international marketing strategies and techniques
• Encourage students to reflect on their own experience and practice as consumers and stakeholders in a global context
• Critically reflect on the changing nature of marketing in a global/international context
• Provide a strategic appreciation of contemporary international marketing

This module will support students in planning and preparing for advanced professional practice and foster the skills required to complete a successful professional placement or project. Indicative module content includes: 

• Introduction to UK workplace expectations, behaviours and standards;
• Personal Skills Audit and Skill Gap Analysis;
• Professional competencies and transferable skills; 
• Critical appreciation for equality, diversity and inclusion in the workplace;
• Developing a personal and professional plan;
• Personal Branding and developing a Personal Brand online;
• Networking, communication and presentation skills;
• Researching, selecting and securing a professional placement or project;
• Writing highly effective CVs and professional Cover Letters;
• Understanding professional Job Descriptions and Person Specifications;
• Writing effective applications and project proposals;
• Introduction to time and project management;
• Delivering effective and high quality presentations;
• Performing effectively in interviews, Assessment Centres, and related recruitment activities.

This module aims to:  

• Present students with the opportunity to reflect, plan and focus on their professional aspirations and priorities;
• Develop advanced professional skills, competencies and attributes;
• Provide students with core transferable skills with a focus on enhanced future employability;
• Support an ongoing process of personal transformation through self-reflection and development.

This module provides the opportunity to undertake an extended UK professional placement with a view to developing practical knowledge and skills to enhance employability. Students will spend time in an appropriate organisation relevant to their programme of study. This module will support the development of work-based solutions to real-world organisational challenges. Students will be supported in researching and securing an appropriate placement opportunity and this will be approved by the Faculty in advance. Students will have a dedicated tutor to support their professional learning.

For students in suitable employment, it may be possible to use this organisation as the placement setting subject to approval by both the employer and the Faculty.

This professional placement will be completed in the second year of study following the relevant taught modules of their Masters programme. Students will apply their learning whilst on placement and at the end of their second year, return to present their work and their achievements at a Faculty Professional Conference. 

This module aims to enhance students’ prospects of gaining highly skilled graduate level employment through engagement with a university approved professional placement, which will enable them to:

1. Develop practical and transferable skills and demonstrate application of these in an appropriate organisational context;  
2. Manage and plan their professional development and interests in line with personal career aspirations; 
3. Appreciate management challenges and propose solutions for enhanced professional practice;  
4. Apply and enrich theoretical knowledge and understanding through observation, research, and insights derived from working with an organisation. 

This module provides the opportunity to undertake an extended UK professional project with a view to developing practical knowledge and skills to enhance employability. Students will undertake a project in collaboration with an appropriate organisation relevant to their programme of study. This module will support the development of relevant solutions to real-world organisational challenges. Students will be supported in researching and securing an appropriate project opportunity and this will be approved by the Faculty in advance. Students will have a dedicated tutor to support their professional learning.

For students in suitable employment, it may be possible to use this organisation as the project setting subject to approval by both the employer and the Faculty.

This professional project will be completed in the second year of study following the relevant taught modules of their Masters programme. Students will apply their learning whilst working on their project and at the end of their second year, return to present their work and their achievements at a Faculty Professional Conference. 

This module aims to enhance students’ prospects of gaining highly skilled graduate level employment through engagement with a university approved professional project, which will enable them to:

1. Develop practical and transferable skills and demonstrate application of these in an appropriate organisational context;
2. Manage and plan their professional development and interests in line with personal career aspirations; 
3. Appreciate management challenges and propose solutions for enhanced professional practice;   
4. Apply and enrich theoretical knowledge and understanding through observation, research, and insights derived from working with an organisation.