Marketing Management (with Professional Placement/Project) MSc

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Course Summary

Our Marketing Management course offers aspiring and developing managers the opportunity to gain valuable knowledge, skills and understanding of marketing management that can help you make a positive difference for future employers. 

The effective marketing of an organisation’s products and services is critical to its success. Our Marketing Management course aims to help you develop your skills, knowledge and competencies in international marketing management and planning digital marketing communications, thereby enabling you to effectively contribute to the success of the business. 

Our course will help you to achieve your management aspirations by being relevant to the modern business. The combination of academic study with workplace application provides many opportunities to better understand how to manage and make management decisions that impact on the organisation’s success. 

Our tutors encourage class discussions, helping you to learn to build, express and defend your own informed thoughts. Our modules have been carefully designed to provide you with relevant skills, knowledge and understanding that will enable you to perform successfully, and this course has the potential to offer you a springboard to a new career. 

Professional Placement

Choosing a Professional Placement MSc is a win-win for your career, giving you the chance to get real experience, apply your cutting-edge skills in the workplace and stand out to future employers.

In the first year you will have help from the University to find a placement, whilst developing your expertise.  You will then spend your second year out in industry on placement, getting the chance to work with industry professionals and grow your network of industry contacts. Bringing the latest business school insights to industry,  you will get to make a difference to the workplace and make lasting links with your employer.

Students need to find and secure their own placement, supported by the University.  A preparation module will also help you to get ready for your placement.

Professional Project

The Professional Project is your chance to get the experience you need to stand out to graduate employers and make a difference by solving real global business challenges and demonstrating practical application of your learning. Prepare for the future by reflecting on your experience and the enhanced skills that you have gained.

In the first year you will have help from the University to find a professional project whilst developing your expertise in the taught modules of your degree.  You will then spend your second year working on a client-led project, getting the chance to work with industry professionals and building your contacts.

Students need to find and secure their own project, supported by the University. A preparation module will also help you to get ready for your project and develop your professional skills.

Education North Awards 2024

What you'll Study

Our modules provide insights into industry thinking, marketing products and services in both a domestic and international environment. Modules focus on concepts such as digital marketing planning, international marketing, marketing communications, and brand management. You will learn to create marketing strategies and digital communication plans that will contribute to the effectiveness of the organisation. This will be set in the context of having a good understanding of contemporary management techniques to ensure the optimum use of resources.

Modules

  • Management Research Methods (Compulsory)
  • Strategic Financial Management (Compulsory)
  • Marketing Innovation (Compulsory)
  • International Marketing Strategy (Compulsory)
  • Marketing Leadership (Compulsory)
  • Digital Marketing Strategy and Planning (Compulsory)

In year two you will study a 20 credit module to help you prepare for the 100-credit Professional Placement/Project.

Advanced Professional Practice

(compulsory)

Students will research potential placement opportunities, prepare for interviews and competitive selection, as well as develop the core competencies they will need whilst out on placement.  They will enhance their career and personal development through planning and gain core transferable skills in interviewing, applying and personal branding techniques.

Professional Placement

The Professional Placement is your chance to get the experience you need to stand out to graduate employers and

  • Make a difference by applying your cutting-edge skills and latest business school insights.
  • Prepare for the future by reflecting on your experience and the enhanced skills that you have gained whilst working.
  • Grow your network by making lasting links with your employer and building your contacts.

OR

Professional Project

The Professional Project is your chance to get the experience you need to stand out to graduate employers and make a difference by solving real global business challenges and demonstrating practical application of your learning. Prepare for the future by reflecting on your experience and the enhanced skills you’ve gained.

MSc Marketing Management video

MSc Marketing Management

Who you’ll Learn from

Stuart Paul

Programme Director for MSc Marketing Management
Stuart Paul

How you'll Learn

This course is taught using multiple approaches to learning

Assessment is by a variety of methods

This course is designed around in-person study

There may be some online learning activities

You will learn by attending regular, scheduled sessions, which could be lectures, project work, presentations, discussions or case studies, as well as one-to-one sessions with your tutors. The course includes six taught modules plus the Management Research Project. 

Assessment of your learning could be through written assignments, in-class tests, examinations or presentations, as well as completion of an individual management report. 

Entry Requirements

2:2 honours degree

Applicants will normally be expected to hold a degree with a minimum second-class honours, or equivalent. Applications are also welcome from those with non-standard entry qualifications. 

2:2 honours degree

Applicants will normally be expected to hold a degree with a minimum second class honours, or equivalent. Applications are also welcome from those with non-standard entry qualifications. 

Please note, some programmes have special entry requirements.

English Language Requirements  

For more information on our English Language requirements, please visit International Entry Requirements. 

Where you'll Study Queen's Park, Chester

Home of Chester Business School

Queen's Park is your multi-million pound Business School in the heart of the city.

An exterior photo of the front of Queen's Park in Chester

A corporate learning hub

With links to key employers and entrepreneurial opportunities to help you get the future you want.

A tutor standing in front of a computer, desk and wall screen, giving a lecture in classroom.

Get Supported

At Queen's Park you will have all the support you need from Careers and Employability to Student Suport and Study Skills. A dedicated business library offers printed books, journals and e-books, laptop loan and open access computers. It has pods for team working with friends, or quiet areas for study.

Modern learning, historic city

Our historic buildings offer modern and spacious teaching and learning areas; seminar rooms, PC labs, and student common rooms, a 200-seat lecture theatre, and a unique boardroom and atrium - where you can enjoy career fairs and business events and listen to a host of visiting speakers from industry.

Churchill House, Queens Park, Chester

Close to the city

The Queen's Park Bridge is your scenic five-minute route into the historic centre of Chester, with riverside cafes and bars, Grosvenor Park, and the Roman gardens and amphitheatre all on the way.

Queens Park Bridge, blue sky and white clouds

Get Connected

As well as ensuring industry-relevant degree courses, our many business partners offer experiential learning, networking, and industrial placements, all helping you to get connected for your future.

Fees and Funding

£11,115 for the full course (2024/25)

Guides to the fees for students who wish to commence postgraduate courses in the academic year 2024/25 are available to view on our Postgraduate Taught Programmes Fees page.

The professional placement / project year will cost an additional £2,650, due at the start of the second year of the course.

£17,400 for the full course (2024/25)

The tuition fees for international students studying Postgraduate programmes in 2024/25 are £17,400.

The professional placement / project year will cost an additional £2,650, due at the start of the second year of the course.

The University of Chester offers generous international and merit-based scholarships for postgraduate study, providing a significant reduction to the published headline tuition fee. You will automatically be considered for these scholarships when your application is reviewed, and any award given will be stated on your offer letter.

For more information, go to our International Fees, Scholarship and Finance section.

Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes.

Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.

If you are living away from home during your time at university, you will need to cover costs such as accommodation, food, travel and bills.

The University of Chester supports fair access for students who may need additional support through a range of bursaries and scholarships. 

Full details, as well as terms and conditions for all bursaries and scholarships can be found on the Fees & Finance section of our website.

Your future Career

Job prospects

The course has helped build students skills knowledge and confidence to pursue a range of careers in marketing across a range of industries such as retailing, manufacturing pharmaceuticals and construction in different parts of the world including Europe, Middle East and the Far East. 

Careers service

The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.

Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.

We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs .