The module will have two key strands:

In Strand 1 you will explore key themes in relation to tourism, tourism destinations and tourism businesses. These will include:

• Definitions, theories and types of tourism
• The size, scale and importance of international tourism
• Factors that influenced the development of international tourism
• Supply and demand including seasonality, sectors, structures and stakeholders
• Tourist types and typologies
• Types of tourism business

In Strand 2 you will be introduced to the real-life processes that help create successful tourism businesses. You will explore live case studies and visit local tourism businesses to experience their operation first hand and understand issues including:

• Operating environment 
• Revenue management 
• Organisation and HR issues 
• Quality management 
• Product design 
• Marketing

This module aims to introduce students to how businesses apply core concepts and tools in real-world scenarios, blending theoretical learning with practical applications to bridge the gap between academic knowledge and professional practice. Students will develop a strong foundation in business operations, covering key topics such as Corporate Social Responsibility (CSR), organisational structures and operations management.
 
Through case studies and real-company applications, they will critically analyse management theories and assess their effectiveness in different contexts. The module will also explore digital business management, equipping students with the necessary skills to navigate modern business environments and tackle real-world challenges effectively.

This module provides students with a critical understanding of the experience economy, focusing on management approaches to designing impactful and memorable experiences. Students will explore the concepts of authentic experience design and the use of interactive technology and creative marketing to shape the customer journey. Emphasis will be placed on atmospherics, storytelling, and the role of sensory stimuli, motivation, and co-creative participation in the planning, implementation, and evaluation of experiences for sustainable outcomes.

The following is illustrative of what the module will cover:

• Principles of the experience economy
• Experience design and customer journey 
• Typology of experience and motivation 
• Creative marketing strategies in the context of experiential economy
• Co-creating and staging experiences
• Evaluating experiences and recovering from failure 
• Planning and implementing immersive environments
• Interactive technologies in experience design

This module will use a series of workshops to explore key themes associated with digital capabilities, academic skills and professional development. Digital and professional skills will dominate the curriculum, offering students rich opportunities to develop their own knowledge and abilities. 

The topics will include, but are not limited to:

• Digital skills 
• Understanding how to utilise different digital platforms and applications 
• Emotional intelligence and self-awareness.
• Academic integrity including academic writing, referencing and responding to feedback
• Idea generation and problem solving
• Developing effective teams: team dynamics, negotiation and conflict resolution
• Commercial and subject/discipline awareness; understanding the academic and environmental contexts
• Personal management; planning and time management, avoiding stress and tackling assignments/exams
• Managing your professional image; CVs, social media profiles, portfolios
• Personal and professional development planning
• Career awareness and action planning

Chinese: Intermediate Language Development (20 Credits) Option

This module is designed for students who have completed GCSE in Chinese or equivalent. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

French: Communication in Practice (20 Credits) Option

This module is designed for students that have completed A-Level or equivalent in French. You will further develop your grammar, vocabulary and expression and apply these to real world situations. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop your oral and written communication skills at Post-A level.

French: Intermediate Language Development (20 Credits) Option

This module is designed for students who have completed GCSE or equivalent in French. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

German: Communication in Practice (20 Credits) Option

This module enables students with A-Level German or equivalent to further develop their grammar, vocabulary and expression and apply these to real world situations. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop your oral and written communication skills at Post-A level.

Spanish: Communication in Practice (20 Credits) Option

This module is designed for students that have completed a A-Level or equivalent in Spanish. You will further develop your grammar, vocabulary and expression and apply these to real world situations. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at Post-A level.

Spanish: Intermediate Language Development (20 Credits) Option

This module is designed for students that have completed GCSE or equivalent in Spanish. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

Subsidiary Language for Beginners (20 Credits) Option

This module provides the opportunity to study a new language from scratch and introduces you to basic grammar, vocabulary and cultural contexts. You will apply the language to practical situations using both oral and written skills.