This module should be advantageous for graduates seeking employment in any industry. For Non project managers to develop knowledge of the concepts, processes, tools and competencies for managing projects and be able to apply these in real life situations in any industry and job role. Module should enable students to acquire up to date knowledge on Project Management in a modern workplace, specifically looking at what makes projects successful and why they fail.

This module will develop critical knowledge, insight and practical application of a range key themes, theories, and concepts concerning virtual and hybrid events. These themes will be explored via a series of lectures/workshops including but not limited to:

• Defining Virtual events
• Defining Hybrid events
• Benefits and disbenefits of virtual and hybrid events
• Events and the Metaverse
• Developing and planning strategic content design for virtual and hybrid events
• Marketing virtual and hybrid events
• Developing and designing online event experiences and engagement
• Examining technology to support virtual, hybrid and Meta events
• Virtual and hybrid event evaluation
• Sustainability for virtual and hybrid events
• Risk management for virtual, hybrid, and Meta events
• Gamification 
• Exploring the economic and social impacts of virtual and hybrid events
• Future predictions for virtual and hybrid events

This modules provides a comprehensive knowledge strategic marketing planning and management process. It will develop a critical perspective of the various strategic marketing approaches and models available and will enable you to implement them within an organisational context, with a view to creating a sustainable competitive advantage.

Digital technologies and concepts will be analysed to consider how this might feed into the strategic marketing process. You will also  explore contemporary marketing issues and critically evaluate their impact on the discipline of marketing.

The module offers a critical understanding of branding and it's creative and managerial role in the marketplace. It will offer a holistic approach to branding, moving away from a simple concept of visual identity to developing a brand experience as part of the customer journey, thus considering internal branding as a key aspect of brand delivery.

It will provide a strategic skillset to grow and maintain brands in a sustainable and ethical manner, whilst at the same time focusing on way to enhance brand image and identity.

The module will encourage you to think in a more creative way towards brand building and development as well as offering a strategic focus.

This module develops student understanding of the £billion UK marketing communications industry.

Students develop knowledge of the paid, owned and earned media that marketers use to communicate with customers; explore the use of traditional and digital communications touchpoints to nudge consumer behaviour – awareness, interest, purchase, loyalty, advocacy; and learn how to integrate media across the consumer journey.

Students will apply academic models and theory to practice, to develop creative message appeals, and plan marketing communications campaigns, that can cut through the noise of the digital era to reach, engage and retain target customers.

This module enables students to develop their expertise as professional consultants in events and tourism. Students will applyindustry-specific methods, techniques, and practices to develop problem-solving solutions. By engaging with real-world challenges faced by organisations, students will learn to craft practical and innovative consultancy proposals that address these challenges effectively. The module emphasises creative thinking, critical thinking, analytical skills, and the ability to communicate complex ideas clearly and persuasively.

Illustrative topics include:

• Building a personal and professional brand as a consultant
• Interpreting client briefs and managing expectations
• Understanding and solving business challenges specific to events and tourism
• Industry-specific research and analysis
• Stakeholder management and engagement
• Developing and presenting creative concepts and proposals
• Marketing strategies for events and tourism industries
• Budgeting and financial management for projects
• Risk management in events and tourism consultancy
• Negotiation and conflict resolution strategies
• Technology and digital transformation in events and tourism
• Evaluating project or campaign outcomes
• Sustainability practices in events and tourism
• Ethical considerations in consultancy for events and tourism

This module develops student knowledge of the United Nations’ Sustainable Development Goals (UNSDGs) in the context of Marketing.

Students will examine the relationship between marketing and sustainability and identify the challenges that sustainable development presents to marketing practice.

Students will evaluate sustainable marketing frameworks, sustainable consumer behaviour and alternative consumption (e.g. the sharing economy) by examining academic theory and contemporary marketing practice, developing sustainability marketing knowledge and skills that equip marketing professionals for the challenges of the 21st Century.

This module will explore and examine a range of key themes, theories and concepts in order to develop knowledge and understanding for students to appreciate the complexity of managing, leading and operating in the Third Sector. Via a range of interactive lecture/workshops students will study inter-related themes such as:

• Fundraising mechanisms, approaches and opportunities 
• Reasons and motivations for giving and supporting the Third Sector
• The role of the Charity Commission
• Contemporary trends and issues in the Third Sector
• The role of philanthropy and altruism 
• Third Sector Regulations and Governance 
• Trustees and board management
• Financial management in the Third Sector
• The Donor Pyramid and Donor Journey
• Association with celebrity's as Patrons and the Brand impacts
• Challenges facing the Third Sector 
• Public support and perception of the Third Sector 
• Legislation and law within the Third Sector 

The module is designed to enable students to develop and apply business research and analytical skills that will enhance their employability and rapid progression to management positions in the workplace. It requires them to: 

• Undertake a research project that is 'scoped and framed' within a required degree programme of study.
• Design and conduct appropriate in-depth research in an elected area of study.
• Acquire, consolidate and apply theoretical knowledge, methodologies, and research approaches in a ‘real world’ environment.
• Develop and utilise skills in critical investigation; analysis and synthesis of evidence; reflection and autonomous learning.

This is a self-directed module which enables and empowers students to initiate and develop their own project concept appropriate to their discipline of study.

Students within their final year of studies are very focussed on their ultimate work aspirations, and this module aids them to gain 'graduate trajectory' and enable them to better move into their chosen profession / industry as seamlessly as possible upon graduation.  

After the initial lectures setting out the style and scope of the module and opportunities, students decide on the content of their project and assessment (co-creation), and pitch this to staff by way of an initial project proposal.

Students then receive tutorial support and supervision throughout the year and agree the form that their final assessment will take. Students are encouraged to work with other stakeholders (internally or externally) where appropriate in the developing the project or work.