Modules
This module aims to investigate the issues associated with international tourism development from a global perspective. It seeks to explore how tourism can be a force for good in these countries but also considers the problems that it can cause; and provide in-depth understanding of different niche tourism.
Key themes include but not limited to:
- Globalisation and tourism
- Development theories
- Societal, environmental and economic impacts on tourism
- Tools and techniques for tourism development
- Destination competitiveness
This model prepares students for the live event production module which is a practical orientated module that is designed to develop and enhance students' events management skills, knowledge and understanding ahead of embarking on a career in the event industry. Students will learn of how to plan and design for a live event that will take place in the live event production module.
The following is illustrative of what the module will cover:
- Event creativity and the creative process;
- Event design and concept analysis;
- Market research and analysis;
- Event marketing and management;
- Project planning and management;
- Effective communication, teamwork and decision making;
- Leadership and management of teams and projects;
- Risk assessment, risk management and feasibility assessments;
- Financial management and control;
- Event sustainability and impacts;
- Venue design and management;
- Event technology (including AV and developing virtual / hybrid events);
- Sponsorship, sales, merchandising, pricing and ticketing;
- Managing quality events;
- Legal requirements – licensing, insurance, health and safety, equality, accessibility;
- Customer service and service experiences;
- Event evaluation and review.
Niche Tourism module explores specialised and emerging forms of tourism that cater to specific markets, interests, and motivations. Students will critically analyse the dynamics of niche tourism, its contribution to the tourism industry, and its socio-cultural, economic, and environmental impacts. By engaging with a variety of niche tourism examples and conducting research, students will gain a comprehensive understanding of the challenges and opportunities within this diverse sector. This module will complement broader tourism studies by focusing on unique market segments and innovative practices shaping the future of tourism.
Illustrative topics that may be covered include:
- Adventure and extreme tourism
- Culinary and gastronomy tourism
- Heritage and cultural tourism
- Wellness and medical tourism
- Dark tourism
- Eco and sustainable tourism
- Volunteer tourism
- Film and pop culture tourism
- LGBTQ+ tourism
- Luxury and bespoke travel experiences
This module provides a structured, university-level work placement for 4, 5 or 7 weeks as one continuous block / period with a placement provider (i.e. a local employer from the private, public, or charitable sector). It is designed to enhance your professional skills in a real-world job setting.
The placement can either be organised by you or with support from university staff.
All work placements within this module must be university-level; this means:
- Undertaking high-skilled work commensurate with level 5 study (e.g. report writing, attending meetings, delivering presentations, producing spreadsheets, writing content on webpages, social media, marketing services/products etc)
- Physically placed (albeit part of it can be hybrid) within an employer setting in one continuous block / period for 5 weeks for a minimum of 140-147 hours over the course of the entire work placement
- Where applicable, your existing part-time employer can be approached/used as the placement provider, if the high-skilled work criterion above is fulfilled for the full duration of the placement.
- All quality assurances/agreements provided by the University are adhered to, by you and the employer.
The work placement context may not necessarily, reflect your degree discipline per se, but rather, it will give you an enriched experience to enhance your professional skills in a real-world job setting.
The Live Event is a practical orientated module that is designed to develop and enhance students' events management skills, knowledge and understanding ahead of embarking on a career in the event industry. It builds upon the knowledge and experience students gained through Level 4 into planning for a live event so that the students learn to appreciate the importance of working as part of a team to create, develop, plan, manage and evaluate a live event and to understand the critical role of individual contributions to the event planning process in real life practice.
The following is illustrative of what the module will review:
- Effective communication, teamwork and decision making;
- Leadership and management of teams and projects;
- Event Concept and feasibility;
- Financial management and control;
- Event sustainability and impacts;
- Venue design and management;
- Event technology (including AV and developing virtual / hybrid events);
- Sponsorship, sales, merchandising, pricing and ticketing;
- Managing quality events;
- Legal requirements – licensing, insurance, health and safety, equality, accessibility;
- Customer service and service experiences;
- Event evaluation and review.
This module will enhance your employability through experiential learning. It will develop your graduate-level employment skills and enhance your understanding of workplace practice and lifelong learning. You will refine your transferable skills which will ensure your work readiness and employability prospects within the tourism industry.
The project can be a city based, or company based. It may include field trips or simulation cases.
Choose one of the following:
- Professional Placement (40 Credits) Optional
- Term abroad (40 Credits) Optional
- One of the following Language options
Advanced Language Development and Global Sustainability (40 Credits) Optional
The module will provide the opportunity to further develop your language skills, building on your previous learning at advanced level. The second half of the module includes a placement abroad or, alternatively, a project on a sustainability issue in a target language country. The first half of the module will prepare you for placements abroad where appropriate as well as a deeper understanding of sustainability in target language contexts.
Developing Intercultural Literacy and Cross-Cultural Skills (40 Credits) Optional
- The multiple facets of global citizenship
- Ethical engagement and practice
- The United Nations Sustainable Development Goals
- Cross-cultural issues and sensitivity
- Intercultural communication
- Culture shock
- Cultural adjustment
- Self- assessment of needs: identification of the range of transferable skills, competencies and attitudes employees need and employers expect graduates to possess-with a strong focus on understanding the intercultural competencies (ICC) needed to live and work abroad.
- Critical analysis/evaluation of individual requirements in relation to culture/cultural adjustment/culture shock/visas/medical.
- Critical analysis/evaluation of skills already acquired in relation to key skills related to ICC.
- Devising strategies to improve one’s own prospects of working abroad in the future.
- Devising an action plan to address gaps in transferable skills based on organisational analysis and sector opportunities.
Experiential Overseas Learning (40 Credits) Optional
Preparation for Experiential Overseas Learning will take place at the University of Chester during level 5 and will include:
- The multiple facets of Global citizenship
- Ethical engagement and practice
- Cross-cultural issues and sensitivity
- Intercultural communication
- Theories, models and strategies of learning
Theories and models Intercultural competence
- Theories and models of Integration and Multiculturalism
- Critical thinking skills and models of Reflection
- Experiential learning models
- Self-directed experiential learning
Personal and placement-related skills
- Enhanced independence
- Improved command of multicultural behaviour
- Increased knowledge and confidence in their individual facets of personal identity
- Effective time management and organisational skills
- Project management – working away from University and independent study
- Self-management and personal development
- Team building and team work
Part B: Overseas
Students will engage in experiential learning activities overseas for at least 150 hours
Post Beginner Language Development and Global Cultures (40 Credits) Optional
The module will provide the opportunity to further develop your language skills, building on your previous learning at beginner level. The first half of the module includes intensive taught sessions in interactive workshop mode which will prepare you for placements abroad or self-directed language development. The second half of the module includes a placement abroad or, alternatively, a project on a cultural issue in a target language country.
Upper Intermediate Language Development and Global Employability (40 Credits) Optional
The module will provide the opportunity to further develop your language skills, building on your previous learning at intermediate level. The first half of the module includes intensive taught sessions in interactive workshop mode which will prepare you for placements abroad or self-directed language development. The second half of the module includes an placement abroad or, alternatively, a project on a business or tourism issue in a target language country.
Or you can choose ONE of the following:
- University Placement Year Optional
- Subject Placement Year Optional
- International University Placement Year Optional