Modules
This module will extend the student’s experience of journalistic practice developed thus far, and consolidate and deepen any experience gained during their career to date, culminating in the production of exciting and engaging artefacts which may include, magazines, podcasts, short-form documentaries and multimedia - all produced to the standards expected of high-quality, real-world media content.
This module is designed to prepare you for employment, by exploring the many areas of the music and media industries available to you, from A&R to media to management, while also fully equipping you with the future skills you need to enter employment. It will thereby ensure you are industry-ready and confident about your evolving careers.
The module is designed to be practical and industry-facing, working with the Careers & Employability office, so that you are ready for the workplace, equipped with CVs and interview practice and a solid sense of where you're heading.
This module is designed to work with you, and your accumulated knowledge, to further develop areas such as enterprise, entrepreneurial spirit, self-awareness and workplace confidence.
The module has two strands:
Firstly, working with industry titles like Music Week and PR Week, and jobs portals such as LinkedIn, you will develop an advanced understanding of the music and media industries, and as a a result, the the jobs that might be available.
Secondly, the module has a specific focus on both on- and off-line music PR and promotion, asking you to choose a real-world music client to partner with, and to then devise a PR campaign for that client. Recognising that the linkages between PR and marketing are central to contemporary music journalism, with many potential crossovers to the broader music media, the module will encourage you to explore these contingencies in both the practical and theoretical sense; firstly teaching the basics of running a PR campaign, and then directing those skills towards a real-world music client.
The mediatized nature of modern conflict and its effects on public opinion is one of the most crucial topics shaping the world. The relationship between social media and objective journalism is key to any understanding of the world and this module will give you the opportunity to explore it further.
The links between the media, the public and political opinion affect all of us, and we will take an international and comparative approach to the topic.
The nature of objectivity, agenda setting and the audience in the post-web world will be examined in conjunction with reflections on the history of propaganda and the communication of ideas. Public crises and global news events, real-time news coverage and other topical developments will be covered, alongside a consideration of their wider political implications.
This self-directed module allows students to initiate and develop their own major project ideas appropriate to their discipline of study. Students at this point in their studies are often very focussed on their ultimate work aspirations, and this module helps them to gain 'graduate trajectory' to enable them to better move into their chosen profession as seamlessly as possible when they have finished their studies.