The module will have two key strands:

In Strand 1 you will explore key themes in relation to tourism, tourism destinations and tourism businesses. These will include:

• Definitions, theories and types of tourism
• The size, scale and importance of international tourism
• Factors that influenced the development of international tourism
• Supply and demand including seasonality, sectors, structures and stakeholders
• Tourist types and typologies
• Types of tourism business

In Strand 2 you will be introduced to the real-life processes that help create successful tourism businesses. You will explore live case studies and visit local tourism businesses to experience their operation first hand and understand issues including:

• Operating environment 
• Revenue management 
• Organisation and HR issues 
• Quality management 
• Product design 
• Marketing

This module expands your knowledge from the Practical Marketing Module. You will deepen your understanding of how the marketing mix applies in practical and digital contexts. You will appreciate how current and emerging digital marketing practice influences overall marketing approaches. 

This will be delivered through a marketing simulation (i.e. MyMarketingExperience) in order to provide a real-world scenario to apply your knowledge. 

In this module, you will gain deeper insight into current marketing issues and practices, as well as exploring key themes that are evolving within the industry. 

This module aims to broaden your marketing knowledge and practical skills to help you move up to Level 5 study and shape your career aspirations. Topics may include but are not limited to sustainability and ethics, consumer insights, global marketing, AI in marketing, and digital disruption. In addition we will build on your academic skills and practice as part of your step-up to Level 5. 

This module provides students with a critical understanding of the experience economy, focusing on management approaches to designing impactful and memorable experiences. Students will explore the concepts of authentic experience design and the use of interactive technology and creative marketing to shape the customer journey. Emphasis will be placed on atmospherics, storytelling, and the role of sensory stimuli, motivation, and co-creative participation in the planning, implementation, and evaluation of experiences for sustainable outcomes.

The following is illustrative of what the module will cover:

• Principles of the experience economy
• Experience design and customer journey 
• Typology of experience and motivation 
• Creative marketing strategies in the context of experiential economy
• Co-creating and staging experiences
• Evaluating experiences and recovering from failure 
• Planning and implementing immersive environments
• Interactive technologies in experience design

Chinese: Intermediate Language Development (20 Credits) Option

This module is designed for students who have completed GCSE in Chinese or equivalent. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

French: Communication in Practice (20 Credits) Option

This module is designed for students that have completed A-Level or equivalent in French. You will further develop your grammar, vocabulary and expression and apply these to real world situations. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop your oral and written communication skills at Post-A level.

French: Intermediate Language Development (20 Credits) Option

This module is designed for students who have completed GCSE or equivalent in French. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

German: Communication in Practice (20 Credits) Option

This module enables students with A-Level German or equivalent to further develop their grammar, vocabulary and expression and apply these to real world situations. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop your oral and written communication skills at Post-A level.

Spanish: Communication in Practice (20 Credits) Option

This module is designed for students that have completed a A-Level or equivalent in Spanish. You will further develop your grammar, vocabulary and expression and apply these to real world situations. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at Post-A level.

Spanish: Intermediate Language Development (20 Credits) Option

This module is designed for students that have completed GCSE or equivalent in Spanish. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

Subsidiary Language for Beginners (20 Credits) Option

This module provides the opportunity to study a new language from scratch and introduces you to basic grammar, vocabulary and cultural contexts. You will apply the language to practical situations using both oral and written skills.