Marketing Management MSc
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Course Summary
Our MSc Marketing Management course offers aspiring and developing managers the opportunity to gain valuable knowledge, skills and understanding of marketing management that can help you make a positive difference for future employers.
The effective marketing of an organisation's products and services is critical to its success. Our MSc Marketing Management course aims to help you develop your skills, knowledge and competencies in international marketing management and planning digital marketing communications, thereby enabling you to effectively contribute to the success of the business.
Our course will help you to achieve your management aspirations by being relevant to the modern marketing-focused business. The combination of academic study with workplace application provides many opportunities to better understand how to manage and make the right marketing management decisions that impact on the organisation’s success.
Our tutors encourage class discussions, helping you to learn to build, express and defend your own informed thoughts. Our modules have been carefully designed to provide you with relevant skills, knowledge and understanding that will enable you to perform successfully, and this course has the potential to offer you a springboard to a new career.
There is an option to choose a Project/Placement year for this course, at an additional cost.
Optional 2-Year Master's To Suit Your Needs
Choosing a Professional Placement MSc is a win-win for your career, giving you the chance to get real experience, apply your cutting-edge skills in the workplace and stand out to future employers.
In the first year you will have help from the University to find a placement, whilst developing your expertise. You will then spend your second year out in industry on placement, getting the chance to work with industry professionals and grow your network of industry contacts. Bringing the latest business school insights to industry, you will get to make a difference to the workplace and make lasting links with your employer.
Students need to find and secure their own placement, supported by the University. A preparation module will also help you to get ready for your placement.
Please note, this course is available as a one-year master degree course, or as a Two-Year Master's Course with a Professional Placement or Project. Please carefully consider your options when applying for our one year or Two-year routes as successful international applicants will not be able to change between courses after a Confirmation of Acceptance of Studies (CAS) letter has been issued or after arriving in the UK.
What You'll Study
Our modules provide insights into industry thinking, marketing products and services in both a domestic and international environment. Modules focus on concepts such as digital marketing planning, international marketing, marketing communications, and brand management. You will learn to create marketing strategies and digital communication plans that will contribute to the effectiveness of the organisation. This will be set in the context of building a good understanding of contemporary management techniques to help you develop effective marketing leadership skills and thus build your expertise to successfully manage marketing activities for a marketing organisation.
If you choose a placement or project year, the Marketing Project module will be replaced by a placement or project module.
The information listed in this section is an overview of the academic content of the course that will take the form of either core or option modules and should be used as a guide. We review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects. If during a review process, course content is significantly changed, we will contact you to notify you of these changes if you receive an offer from us.
If chosen, your second year of study will consist of your Project or Professional Placement
MODULES
- Professional Placement Option
- Professional Project Option
The information listed in this section is an overview of the academic content of the course that will take the form of either core or option modules and should be used as a guide. We review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects. If during a review process, course content is significantly changed, we will contact you to notify you of these changes if you receive an offer from us.
MSc Marketing Management
Stuart Paul
Programme Leader for MSc Marketing Management
Dr Gozde Turktarhan
Programme Leader International Fashion and Retail Marketing MSc
Professor Morven Mceachern
Professor
Sue Ollerhead
Senior Lecturer
Tao Chang
Senior Lecturer
Dr Giselle Bate
Senior Lecturer
You will learn by attending regular, scheduled sessions, which could be lectures, project work, presentations, discussions or case studies, as well as one-to-one sessions with your tutors. The course includes six taught modules, after which you complete the Marketing Project.
The lecturers possess a range of marketing experience from different roles across various industries which is supplemented by their proficiency in delivering marketing subjects at a postgraduate level.
Assessment of your learning is 100% coursework. There are no exams. The coursework may include written assignments, marketing reports or other business-related formats, presentations, as well as completion of an individual marketing project. The focus of the assessment will be to develop your capabilities to critique academic theory and use this learning to make informed marketing decisions relating to specific marketing problems and contexts related to the module.
Entry Requirements
2:2 honours degree
Applicants will normally be expected to hold a degree with a minimum second-class honours, or equivalent. Applications are also welcome from those with non-standard entry qualifications.
2:2 honours degree
Applicants will normally be expected to hold a degree with a minimum second class honours, or equivalent. Applications are also welcome from those with non-standard entry qualifications.
Please note, some programmes have special entry requirements.
English Language Requirements
For more information on our English Language requirements, please visit International Entry Requirements.
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Fees and Funding
£8,775for a full-time course (2025/26)
Guides to the fees for students who wish to commence postgraduate courses are available to view on our Postgraduate Taught Programmes Fees page. Here you will also find information about part-time fees and project/placement year fees.
The professional placement/project year will cost an additional £2,750, due at the start of the second year of the course.
£15,000for a full-time course (2025/26)
The tuition fees for international students studying Postgraduate programmes in 2025/26 are £15,000.
Please note: For MSc programmes where a placement or project year is undertaken there will be an additional charge of £2,750 for the placement/project year (due at the start of the second year of the course).
The University of Chester offers generous international and merit-based scholarships for postgraduate study, providing a significant reduction to the published headline tuition fee. You will automatically be considered for these scholarships when your application is reviewed, and any award given will be stated on your offer letter.
For more information, go to our International Fees, Scholarship and Finance section.
Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes.
Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.
The University of Chester supports fair access for students who may need additional support through a range of bursaries and scholarships.
Full details, as well as terms and conditions for all bursaries and scholarships can be found on the Fees and Finance section of our website.
Your Future Career
Job Prospects
The course has helped build students skills knowledge and confidence to pursue a range of careers in marketing across a range of industries such as retailing, manufacturing pharmaceuticals and construction in different parts of the world including Europe, Middle East and the Far East.
Careers Service
The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.
Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.
We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs .
